A Classy Act

You know when you've got to know someone well when you can't quite remember how you actually met. If memory serves me correctly with Lynda, it had something to do with constantly bumping into each other in the car park on the way to yet another networking event! After gaining an understanding of what we both do, we've worked together on a number of projects focused on the synergy between our businesses. I asked Lynda to tell me a little more about herself and her business...

Lynda Bromfield is in the profession of selling designer clothes and accessories at discounted prices with her own boutique company, Classy Clothes.

How did Classy Clothes come about?
I started the business on the 1st March 2008 after a period of selling for someone on a commission basis. It was while doing this that it dawned on me that I was doing most of the work for not very much money which was when I decided to go it on my own and buy my own stock. Initially I sold stock on a sale or return basis for local boutiques in the area which was useful as I didn't have to make a huge investment in the early days.

Who are your clients?
That's easy! Any woman who wants to look great any time of the day...or night!

What's the passion behind Classy Clothes?
The simple truth is that the cost of designer clothes in retail stores today are out of most people's reach and perhaps even more so in the current economic downturn. At Classy Clothes our aim is to provide top quality designer clothes and accessories with prices kept at a minimum. We want our customers to feel a million dollars without having to spend the same amount! 

How did you grow the business...
Over the months (after a blissful wedding in September and honeymoon in October), I gradually increased my stock and the number of labels sold by Classy Clothes. This was a turning point as I made the conscious decision to really give setting up a business a go so increased the the investment...both time and money! So really, Classy Clothes is quite young but, I'm pleased to say, going from strength to strength.

The key to developing a strong brand
It's important to be available online and the Classy Clothes website went live at the end of August and has been completely rewritten once (when I broke my leg!). I now have a blog, my own stationery, the Classy Clothes purple bags and a great investment was the credit card machine - a godsend for clients for ease of payments.

What would you say your Unique Selling Point is?
My business has evolved because clients know they can come to me for a unique outfit, knowing that I only ever buy a small number of each piece (...sometimes only one!). I can also source outfits for people - I've been asked for anything from a wedding dress, prom dress to a cocktail dress with only 48hrs notice!
My labels have changed over time, too. I now have my own exclusive labels to the area, again this is what my clients like. They can come to me for that personal touch, knowing that their purchases are unlikely to be seen in the High Street.
My labels include James Lakeland (with his special permission), Eva Tralala, Saint Hilaire, Belinda Robertson, Northlands, Ceci, Pia Rossini accessories and Miglio Designer Jewellery. I have two new labels for Autumn/Winter 2009, one completely new to this country and the other new to the area but a favourite of mine.

So Lynda...what are they?
Aha! You'll have to come and find out!

How do people find you?
Classy Clothes is based at our premises in Winchester.
...Come along to one of our regular Open Evenings
...Arrange a Private Viewing where you can visit in groups or individually at a time to suit your schedule
...Arrange a Personal Event and Classy Clothes will come to you or your place of work

Why not come and say hi to Lynda and me on
Saturday 23rd May where we'll be exhibiting at the
Winchester Tennis and Squash Club
Bereweeke Rd

Winchester, SO22 6AN

01962 854028
10am to 2pm
Find out about how you can make the most of your personal image
and take a sneak at the Classy Clothes collection.