Monday, September 21, 2009

Need a Party idea? Thow a Style Party

Why not get a group of friends together for the ultimate Girls Night In - a Style Party experience with Min and imaginestyle

All you need to do is decide on a Style Party theme, arrange some refreshments and most importantly, do the inviting. Leave the rest to me. I will make sure that you all have a fun and inspiring evening learning and sharing the art of looking great.
  • Some suggested Style Party themes:
  • Learn how to dress for your body shape
  • What colour am I? Mini colour analysis for everyone
  • Understanding your wardrobe personality
  • Be a shopping vixen, not a shopping victim - how to avoid shopping mistakes
  • Re-invent outfits with the art of accessorising and wardrobe capsules
Or call Min to tailor an evening just for you and your friends

For a hen night, birthday treat, or just to have some fun with friends, a Style Party can be just the thing!
To book, call Min on 07973 634392 or email min@imaginestyle.com.
A Style Party costs £96 for 3 hours for up to 6 friends, including a gift for the lucky hostess.

Book early for fab Christmas idea!


Friday, September 18, 2009

Boat Show Chic at Ladies Day

There are those amongst us that organise their social diaries down to the last minute and probably had Ladies Day at the Southampton Boat Show planned for months. We, on the other hand, made the firm decision to go only a few days prior which may have been more to do with watching what the weather had planned...the thought of tottering on heels in the wind and rain really didn't appeal.
Personally, I've been wanting to go to a 'Ladies Day' at something for a while now but so far had never made it to Ascot or Epsom so this was going to be my first. And let's face it, there's nothing like an event completely focused on ladies that brings out the best in us, as well as our best outfits and proves the point that we just love dressing up. And don't be silly, it has nothing to do with the lure of champagne.
So although I opted out of wearing a hat, mainly because I couldn't get the darn flower thing to stay in my hair, I was curious to see what us South Coast ladies would be wearing to this prestigious event (well...Princess Anne was going to be there). I decided to take the camera along, introduce myself and snap away. These are are the pictures so do enjoy if you were there and a huge thanks to Anna Matthews and Sheryl Andrews and the lovely ladies who didn't mind me disturbing their champagne for a pose!

Off with the flip flops and on with the heels!
It did take us a while to find the Champagne Bar (I know you'd think we'd be able to sniff it out) and we were left a bit bemused when we were directed to the Ladies Loo but we did make it to claim our glass of bubbly - yum!




It was all happening even a bit of filming for the Boat Show which starred Angie Tidbury and Lou Jones looking gorgeous.

Found a great view for a bit of 'Lady Spotting' and spotted a hat - yay!



We weren't the only ladies 'working', Sonya Gibbs and Alison Parsley were collecting money in style for action medical research - a charity dedicated to improving the health of babies and children. We spotted them again later enjoying their well deserved bottle of champers!

More ladies looking fab in colour and all posing rather well!




A bit of effortless style I think - spotted the animal print bag and shoes - got my vote for the on-trend accessories for the day!




Well I have to say, we quite enjoyed our little expedition to Ladies Day and yes it did help that the sun shone brightly so we didn't look too silly wearing our sunglasses and pretty dresses. There was a prize for the Best Dressed Lady courtesy of the Daily Echo but unfortunately we couldn't stay for the duration, although did meet the Daily Echo photographer, Paul Collins, very nice man who does a spot of painting on the side. Congratulations to Angie Jones, who won.

We'll be back for next years event...and look forward to it.


Wednesday, September 16, 2009

Autumn/Winter 09 Fashion Trends For Her

We’re still in the grip of a recession with some forecasts telling us not to fret as we’re coming out of it and others claiming more doom and gloom. But fashion is not to be kept at bay...it just responds accordingly. So as with last season and much to my joy the general ethos is still in investment buying and looking for pieces that you will wear and wear again...and wear again, you get the idea.
To sum up, for the fashion aware, look for well defined shoulder lines and detailing, coats as your investment buy, animal prints, flat brogues, over the knee boots, belts. Also note the use of velvet and the expected sequins and furs. So we've done our research and here are our 10 Key Fashion Trends:

(1) The Killer Shoulders
With some of the shoulder designs coming off the catwalks they could just kill someone...or at least have their out. The 80‘s are further making a comeback with a lot of attention being paid to shoulders and ladies, we’re not just talking shoulder pads. The shoulder line has widened and there are variations from full-on puffs to structured sleeves. Look for pointed, polished silhouette definition, shoulder padding and fussy and over embellishment.
The celebrities are all donning them and while treading that sometimes fine line of style genius and comedy - anything goes!
Min says:
Shoulder emphasis adds width so bear this in mind when dressing for your body shape and scale. If you're short, stick to smaller shoulders to avoid a stocky look. Keep with a look that defines the waist and avoid if your arms are overly large - they will just look bigger.
We like: Embellished Biker Jacket - Top Shop £150, Printed Puff Sleeve Dress - Lipsy £55, Rapture Shoulder Dress - Oasis £70

(2) The Asymmeric cut & tea dresses
We had the asymmetric dress of the summer which continues with the winter version of baring one shoulder. Choose from a relaxed option for the day or a glammed up look for the evening.

We love: Rose Corsage Dress - Karen Millen £180, Starlight One Shoulder Dress - Top Shop £50, Flower Print One Shoulder Dress - Mango £75

(3) Slimmer trouser lines
Yes they're still here from Summer but more structured now in winter materials. Look for flat or peg top trousers with a narrow leg and a shorted hem, typically worn with pumps.
Min says:
If you have a longer 'peg' style pair of trousers then why not just pin them up for the shorter length. If you're wider around the middle then avoid the baggy trouser look - stick to flat fronted. Bare in mind your body proportions so the narrower and shorter length will cut you off if you have short legs. Balance with a wider top silhouette.

We like: Taupe Twill Harem - £25, Grey Pleat Crops - £25 both Dorothy Perkins

(4) Tulips, draped and pleated shapes
There are a versatile set of skirt and dress shapes to suit any body shape and personal style from creating volume and draping to slim and pleated classic cuts.

We like: Grey Hitched Skirt - Rocha John Rocha for Debenhams £40, Bow Tuilp Dress - TopShop £50, Black Ruffle Front Skirt - Star by Julien McDonald for Debenhams £40

(5) The Androgynous Look
Not for everyone but you can't avoid the trend for the Boyfriend blazer and cardigans, distressed and even ripped jeans (shock, horror...they're back!). The 'manly' military look is still in - inspired from Michael Jackson. A fabulously cheap chic option if you have a man in your life where you can raid his wardrobe, if not, here are some options.

We like: Pleat Placket Longline Cardigan - £30, Braided Military Jacket - £55, Helene Berman Long Boyfriend Blazer - £95 all from ASOS

(6) Investment Buy - Statement Coat
If you haven’t done it yet, consider a statement coat as your staple buy.  The trick here is to know the length and style that will suit your body shape. Keep with a coat that really does do the job of keeping you warm, allows for movement and feels comfortable. Your 'statement coat' has to be seen as an investment and so remember to consider the cost per wear. Good value may mean spending a bit more but if it's an item you will happily pull out and wear Season after Season, then it will pay itself back.

(7) Oooh love those shoes!
For the slim of leg amongst us the 'over the knee boot' is for you, flat or heeled. Lovely lace up ankle boots in the seasons colours and look out for the flattest of flat brogues competing for centre stage with spiky heels. You'll see a variety of materials and textures from animal prints to roses, ribbon and lace.

We love: Black Tassell Stud Boot - Wallis £60, ASTRIDE Lace Up Ankle Boot - Top Shop £85, DUFFY Suede Over The Knee Boot - Top Shop £85, Sir - Dune £75

8 - Layered knits
The season for layering - in addition to chunky cable knits to wrap up warm, look for fine knits that drape and give an air of luxury.

9 - Leather Mania, Velvet Chic, Houndstooth, Tweeds and More
Rock chic, heavy metal and a bit of punk, that would sum up some of the materials for the season. Add to that zips, studs and buckles and you have it - see them being used unusually on just about everything from clothing to accessories.

Animal prints
are back - in true 80's style, they're back in a variety of bright colours and if it suits your wardrobe style, wear them clashing!
We like: Animal Print Dress - Warehouse £60


Dog/houndstooth (remember them!) and tweeds. The influence of Chanel isn't over and you'll see modern updates to these classic looks from full length to cropped styles. We like: Halsey Coat - Hobbs £229

An exciting come back is the use of velvet - it's fantastic for the feeling of luxury and elegance. I can't wait to see more of it in the stores for dresses to jackets. Talking of jackets - don't forget faux fur and if you don't have a gilet - good time to get one.

(10) Accessorise with chic updates
My favourite section so here are my accessory update tips:
- Bags - Keep them smaller, clutch like, more vintage with the influence again of the Chanel braided handles. Bags take on all the colour and materal trends of the season - a good time to have a look at what you have at the back of the wardrobe and certainly permission to rummage the charity stores or TKMAXX is always good fun!
- Opaque coloured tights - fab for dressing down a formal outfit or brightening one up
- Belts - Wear your belts Mobama style which is over your coat or cardigan. Another cost effective way to bring outfits together and introduce a seasons colour. If you're larger around the waist, usually belts are not for you - use another accessory to achieve the same effect.
- Jewellery - Invest in the use of ribbon and appliques in necklaces and look for oversized metal necklaces with clashing colours of the season.
- Flowers - Love this trend as it's a favourite of mine already. You'll see flowers of all descriptions on anything from corsages, necklaces, hair-pieces to show and dress decoration. This can be another cheap way of updating of not only an outfit but another accessory - try pinning on your bag.

We hope you've enjoyed reading the Seasons update and if you're left wondering where to start. Why not invest in a Personal Shopping session with Min from imaginestyle (www.imaginestyle.com) and ensure you shop not only for the Autumn/Winter but for your personal colouring, style and body shape. What are you waiting for?


This Seasons Colours

We’re just loving the colours being bought out this season as they're certainly a break from the the usual autumnal range that we see this time of year. Great for my profession and the fashion conscious as they'll be something for all colour tones from the Deep & Dusky through to Bright & Cool. So all you ladies that have your colour swatches at hand, take a look...you'll now know what suits and how to wear them. Look out for them (or as close to) in the stores!

What does Pantone say? Your Autumn/Winter '09 colour trends

American Beauty
is a balanced true red - a nice feel good colour. Purple Heart, purple continues its regal reign as a key colour of refinement. Pair these together for a wow combination. The pantone Colour of the Year, Mimosa has a warmer, more subdued edge as move into Autumn with the warm Honey Yellow.

Added to the mix are some timeless neutrals. Look out for Iron as the new black...yes I know they keep changing the ‘new black’ but I rather like this one. Crème Brûlée, a grayed-down beige, and Nomad, which bridges the gap between beige and light gray. If you're natural colouring allows, you can combine these neutrals and look fab, otherwise combine with another hue to create contrast and interest.

Slightly different and a welcome addition is the feminine Rapture Rose to provide some vibrancy and spark - think dusky fuchsia and it certainly lifts the more traditional autumn/winter shades.

Also look out for Warm Olive, a rich yellow-green, adds a touch of elegance and sophistication. One of my favourites this season is the Majolica Blue - it’s being described as a vibrant, deep, mysterious blue….oooh but that's so me.

Now the season wouldn't be complete without a usual suspect or two and for that we have the autumn sunset shade of Burnt Sienna to bring that orange touch. And as we move into the silly season of partying, they'll be an abundance of metallic tones of bronze, gold and silver sequins and shimmer on just about everything.

So have fun looking out for these colours around you and in the stores. And if you've still not had the treat of knowing what colours best flatter you, why not take away the confusion and hassle and book yourself an appointment with Min at imaginestyle (www.imaginestyle.com) or put it on your Christmas Style Wish List?

Thursday, July 2, 2009

Take control back of your wardrobe space

Are you standing (or crouching) in front of your wardrobe not just thinking I have nothing to wear but...what on earth have I got in there?
A mixed up array of t-shirts, blouses, scarves all screaming for your attention every time you open the closet? Trousers, jackets and dresses, squashed and creased to the point where ironing them before they go into the great chasm was a pointless exercise?
In a time when we are all being that extra careful with our spend, it's even more important to know what you have, maximise on it and get back to enjoying the experience of getting dressed! It’s time to take control back of one of your major investments - your wardrobe.

And that starts with a de-clutter, here are my 5 top tips to get you started:
  1. There’s no getting away from it, everything piece of clothing and accessory has to come out of your closet, not only to allow each item to be scrutinised and understand what you have but to allow you to see what space you have to organise...before anything goes back.
  2. Be ruthless! Try each piece of clothing on in front of the mirror and get the recycling bags ready for anything that does not fit anymore or is uncomfortable (remember ladies - you can always save it for our next swish event). And this includes those items in there being saved for when you lose the weight.
  3. Know the colours, shapes and styles that best suit you for your work and personal lifestyle and apply this knowledge - a must for a really honest wardrobe de-clutter.
  4. Can it be revamped or updated? If you love a piece of clothing but know it’s not your best then if it can be salvaged using the tricks of accessorising, the haberdasery tool box or given a new lease of life with a sewing machine, it can have a ticket back into the wardrobe.
  5. Does it need mending, if so...mend it or have it mended - still a less expensive option than buying new.
Note: I can't emphasise enough what a liberating experience this can be!

But before you even contemplate going shopping for those now identified wardrobe gaps, remember you have a bedroom full of clothes, accessories and shoes that need to go back in...so time to organise, organise, organise and get clever with some workable storage solutions - here are the basics with some ideas:
  • While everything is out of your wardrobe, it's a good opportunity to give it a good clean!
  • Spend a bit of time to evaluate the space you have versus the kinds of garments you have. While it's unlikely you can have a whole new wardrobe appropriate for your garments, there are many storage solutions to explore that means you can at least maximise on the space you have.
  • Ensure there is sufficient hanging space for longer items like your dresses, jackets and coats, as well as shorter space for shirts, blouses and trousers.
  • Ensure you have adequate shelving space for folded items such as jumpers and t-shirts. Become a folding expert, be strict with yourselves - it really is the only way not to introduce chaos! When the seasons change, there is no harm in rearranging items or storing the big woolly sweaters away.
  • Invest in space saving and instant tidying storage solutions for your shoes (you'll wonder how you ever managed without see through shoe boxes).
  • Try boot shapers for keeping boots not only tidy but upright as well.
  • Invest in good quality wooden hangers. This does not have to be expensive and something you can build up over time but it's a must over metal hangers. Ikea and Tescos provide fantastic value and I love these pink wooden ones from www.aplaceforeverything.co.uk.
  • Get clever with hanging space for accessories that you can see alongside with items in your wardrobe, for example for belts, hats, scarves and even jewellery. Even those clever stick on hooks from a DIY store can be cheap and easy way of hanging necklaces and scarves on the inside of your cupboard door. Failing that, opt for hanging shelves and good old Ikea is a good place to start.
  • There are some simple and quite innovative options for managing drawer space that can help with keeping your smalls organised, avoid odd socks or even keep belts and scarves in check.
  • Hanging sachets and drawer liners are a good anti-moth option. Try lavendar - I've read that while us humans love the aroma of fresh lavender, moths and ants don't (so no laughing if your grandmother still sprinkles lavender in the linen closet...she knows what she's doing).
  • Finally make sure you leave some breathing space for new items! 
It can be overwhelming trying to do this all on your own, which is exactly where imaginestyle can help. Not just for the being ruthless bit but to help you understand how to manage your wardrobe - from space management to what goes back in and why - giving you back control. Why not get in touch and get to grips with yours?

Tuesday, June 30, 2009

Can I wear leggings?

In my professional opinion....yes, if you feel it's 'you'. The trick is knowing which styles, colours (and lengths) to stick to and what to avoid and then how to wear it. With the Autumn 2009 fashion trends already emerging, leggings are still going to be around and while there'll be those out there that think they're the worst thing since the jumpsuit and ra-ra skirts, you won't be able to escape them.

If you've never worn leggings or dismissed them as not for you, consider some of their positives:
  • Celebrate your femininity. Leggings are great for this when combined with dresses or tunics. They can be worn together as the perfect solution to our very changeable weather, rather than opting for the usual jeans or trousers. This is possibly the look you'll see the most and the one that can be adopted by most of us. It's a fun and versatile way of updating an outfit and keeping your dresses, tunics and shirts wearable just about all year round.
  • Attention to your feet! The leggings look is great way of showing off a pedicure, heck, it can even be the excuse for having one! And depending on your own style, leggings look fab with pumps, high heels, fashionable sandals and ankle boots so an on-trend way of showing off your footwear.
  • Instant trim. Leggings worn in the right way can be very flattering on the leg as they are made of thicker material than tights and so will hold you in better giving a trimmer, firmer look.
  • Leggings are comfortable - I can sincerely, absolutely vouch for this.
  • A more daring you? Depending on your own personal style, you can have fun with the colours, textures and styles that you introduce into your wardrobe and expressing yourself.
  • I'm not showing my knees! I'm the perfect of example of this as I've worn my black leggings with a dress because (1) it's such a lovely hot day, I wanted to wear a dress but (2) needed to cover up some rather unsightly bruises I managed to acquire during a game of badminton (now the fact that I fell on my knees will give you an idea of how that game went...). So leggings can be just the right cover up solution whether hiding bruises (!) or for those who are more leg conscious.
  • Day to night. Leggings can be very versatile in creating a comfortable look for the day and updated and accessorised (e.g. swap flip flops for heels) for a just as comfortable evening look.
So I'm a fan and feel that there is a ensemble that includes leggings for just about anyone at pretty much any age. Of course you have to like the look and your own 'wardrobe personalities' will have something to say about that (those that have had their Style Session will know what I am talking about). But you do have to know how to wear them and what to watch out, so here are ..... key things to give you the confidence to step out in leggings in style:

Which dress or tunic style? Consider your body shape in order to ensure the dress is the right fit and structure. Either way, avoid anything too clingy so as not to show up the lines of the leggings underneath. There are many styles to try from empire lines and fine knits to A-lines and shift dresses in a range of patterns and textures. If you're a shaped you can team with a belt and if a straight, the structured shift dress will be just right.
You will also need to understand your best length of dress which will take into account your own body proportions. If you're heavier on your thighs, stick to a dress length that hits your knee or just above or just below, otherwise go for mid-thigh.

**Style note** You will see leggings being worn with short tops...please steer clear of this! Leggings are not a substitution for trousers or jeans!!

What length of leggings? Notably there are 3: just below the knee, mid-calf and ankle. The ideal for you will again be dependent on your body proportions and scale and the lengths of top that you choose to team with to ensure you don't look out proportion.

What colour and type of leggings? If you look around the shops, you will see all sorts of textures, materials, patterns and colours and so the choice is yours (and that wardrobe personality again!). The 'safest' is to stick to black or dark colours like charcoal grey and brown. If you're not sure and not 'dramatic' enough not to care, I would suggest checking the other colours you are wearing and echo this with your leggings colour choice. As for types, you'll find a range of materials to suit, from nylon to spandex!

Show me!
Some ladies of Southampton and few more famous ones...

And it seems you guys want to get in on, or should I say into this gem of a garment. Ooooh, no....I really don't think so!

In conclusion, most of us can carry the leggings look if you want to and by remembering a few tips, can be very fashionable with it. Remember fashion should be fun, should make a statement, should allow a sense of creativity and individualism and above all, should evolve. How else would us women have even got into trousers if it wasn't for the sheer audacity and spirit of Marlene Dietrich and Katherine Hepburn donning the trouser suit in public?
And so it is with leggings.

Confused on whether leggings suit you and how to wear them? Why not book a Personal Shopping session with Min and get a Summer look that will take you through to Autumn.


Tuesday, June 23, 2009

Stylish Clothes Swapping!

We're fresh from holding our first Swishing Party called 'Swish with a Twist' which went down a treat and we held up our end of the bargain of making sure everyone went home with something sweet!

Before I go any further...do you all know what 'Swishing' is?
Swishing is a craze that has come over from the US and best described as a clothes swapping party for women. The idea is that all the ladies attending must bring at least one item of clothing to swap, for Swish with a Twist, we advised bringing 3 items. These items should be in good condition but just something that no longer works for you, either it doesn't fit, you have too many or it's just not your 'personal style' - these are all donated into the swapping pool. In return they get to choose anything they want once the party gets started!
We were also careful to prepare enough stock to ensure we had a good variety of sizes from 10 to 18. I know we had a lot of size 5 shoes though...because a lot of them were mine!!

So why Swish?
"Telling women not to shop is like telling the Pope not to pray. Women always want clothes, credit crunch or not. I love a good swish."
As commented by Twiggy, taken from her book A Guide To Looking And Feeling Fabulous Over 40... in fact the 59-year-old face of Marks and Spencer, goes as far as saying that clothes-swapping parties (or swishing) were a good solution to beating the credit crunch.
But don't just take my word (or Twiggy's!) for it, even the July 2009 issue of Good Housekeeping which features an article on ways to balance our budget talks about swishing as a 'new thinking' approach instead of buying a new outfit.

There is, however, a serious side to clothes swapping. On average, us British women can easily spend £450 a year on items that we never wear and even more shocking, one in 10 of us will just chuck these unworn garments straight in the bin. Now that contributes to an estimated 900,000 tonnes of clothing thrown into landfills each year! So by understanding how to shop better and recycling items items that no longer work for you, e.g. by swishing can not only be good for your bank balance, but it is an ethical form of fashion, encouraging recycling and is kinder to the environment.

Our Swish with a Twist Story

Our Party was on 17th June and we held it Yoma on Bedford Street....I think they were a little shocked at the extent of the transformation from humble coffee shop to a female dominated... boudoir!

There was plenty of mixing and mingling with some delicious drinks while we sorted out the Swishing Stock as it arrived. And I could see a few excited faces as they started to eye up what was coming in!


And then the time arrived...on your marks, get set....Go Swish!
The next hour and a half was a bit of a whirl but mostly spent running up and down stairs to help people try on items they might not normally have chosen or give some gentle and honest advice. It's amazing how different clothing can look hanging on the rail compared to on an actual body. But ladies, it wasn't just garments, we had shoes, bags, scarves and accessories to choose from.

And when it all got a bit much, there was plenty of reason to take a break to try some delicious delights provided by Yoma, in between battling changing rooms, stairs, hangers and mirrors!


We even got to celebrate a birthday as my lovely co-host, Anna Matthews was embarrassed into taking center stage...how I actually managed to divert attention from clothes swapping to singing Happy Birthday beats me...!

Judging from the laughter and smiley faces, we're pretty sure that everyone went home happy with something a little different in their wardrobes that they're actually going to wear! But just to make sure, everyone also got a cup cake treat (and between me and you, the mocca chocca was the best, go try one!).

Here's what some of our Swishers had to say...

Just a quick note to say 'Thank you'  for a nice evening and well done on all your hard work in setting up the venue.  It was really well done and everyone enjoyed it.  A special thank you for including my Mum in the evening, she really enjoyed herself!
- S. Chant

Hey guys – just wanted to say thanks for a great swish party the other night. I really enjoyed it, I thought the whole thing was really well organized and the nibbles and drinks were really good and a bit different. I’m really pleased with the 4 tops I’ve got!! I was wearing the electric blue one yesterday, I know it’s not quite my colour but I’m hoping with a tan, I’ll get away with it!
- S. Russell

Hi Ladies - Thanks for a wonderful night on Wednesday, I had a really great time.  You both put in so much effort and I think it really paid off.  I wore the dress I got out last night, and I got the buzz of wearing something new that hadn't cost a thing! Looking forward to doing something again soon.
- A. Lintott

Super Evening. Well done. Looking forward to telling friends what a great night they missed.
- J. Stead
Well done for yesterday...those that were there seemed to enjoy themselves. Matt had cup cake for breakfast this morning...very nutritious!
J.Langrish

So our evening came to an end. We hope that all that joined us had just as much fun as we did...a little exhausting but fun! A big thanks to Yoma (Martin and Giles pictured) who were there until the end as they had to put Yoma back looking like a coffee shop again. Not surprising they needed a drink...!

Watch out for details of our next Swish with a Twist event to be held early August but feel free to get in touch to register interest and watch out for details on
www.imaginestyle.com.


Thursday, May 14, 2009

Capsule Wardrobe Conundrums

Have you taken the Wardrobe Waste Test yet? If you’ve heard me speak on this subject before you might be familiar with this but, if not, give it go, and yes you guys can do it too:

- Close your eyes and mentally picture your wardrobe
- Open it up and throw on the bed everything you haven’t worn in the past 6-12 months. And I mean everything from clothes, shoes, hats, coats, belts, jewellery...the lot!
- Now total up the value of the items on the bed - that is the amount of money you're wasting.


(Feel free to take a moment to get over the resulting shock if you need to with a drink of water, cup of tea or something stronger...depending on the size of your shock).


According to a survey by climate change charity, Global Cool, last year British women spent a whopping £11 billion on clothes, shoes and accessories that were never worn
– accounting for more than half of the total female fashion spend! So perhaps it's not such a shocking statistic that most women in the UK still only wear between 20-30% of the contents of their wardrobe? Regardless of whether you have a small wardrobe or one busting at the seams, love shopping or detest it, that still amounts to a noticeable sum of money wasted...up to 80% of the total amount you spend in fact.

In today's economic and green climate, we can't afford that.


So why do we continue to struggle with what to wear and continue to make the same wardrobe mistakes?
You have a closet full of dresses that you hardly wear (Note: at this point, reasons unknown) and you’re off shopping only to come home with another pretty dress that ends up straight in the wardrobe with all the others.
Why did you buy? Because it was a bargain, the latest fashion, it fit...
The inevitable result? Alright, there is the state of euphoria that ensues many of us when making a purchase - any purchase. But, if you haven’t worn any of the other dresses in your wardrobe, why on earth do you think you will wear this one? Brief ecstasy is followed by the depressing realisation that you’ve just spent more money and only increased the problem.

While this is just an example and by no means a broad summation of all women out there (particularly if you don’t like dresses), it highlights the very real fact that the underlying reasons for this behaviour have not been addressed. And until it is we'll continue to repeat the same patterns with the same approach and attitudes to how we look and see ourselves.

Will a 'Capsule Wardrobe' solve the problem?
The nation's current favourite, Gok Wan has bought the subject of capsule wardrobes to our attention. It's not a new term but is one open to varying reactions ranging from those who fully embrace the idea to those who shrink back in fear that their female (and for some males) right to shop will be taken away! If you've never heard the term, let me explain, a clothing (or cluster) capsule is the idea of having a small group of key items in your wardrobe that are versatile enough to mix and match with each other creating a larger collection of complete outfits.

Capsule wardrobes are a great concept for just about anybody but
particularly useful when putting together a wardrobe on a tight budget, or for a holiday or when needing to travel light. You will find a great many books, more TV programs, YouTube videos and indeed blogs on the subject of how to create a capsule wardrobe, even to the point of telling you exactly what and how many key items you should have in it!

If only it was that easy.

The idea of taking a grocery list of items and creating 'perfect wardrobe capsules' is certainly very appealing but the reality is that you could very easily waste a lot of time, effort, not to mention money on creating something that is still totally inappropriate for you. Possibly good for your mum, or your best friend but not you. Why? For the simple reason that we are all unique individuals, with our own sense of style, colouring and body shapes and attitudes.

I advise first creating a Wardrobe Capsule Foundation which is based on a solid understanding of your personal image and style and what you need and want out of the way you dress.


This foundation is first and foremost influenced by:
- an understanding of the clothing shapes that suit your body shape;
- appreciating your most flattering palette of colours based on your natural colouring;
- embracing your personal sense of style

Only once these have been established can you apply it to lifestyle needs and be in a position to honestly assess what you have already in your wardrobe, how you can wear it and what the gaps are to shop for. It's at this point that clothing capsules can start to take shape, within the right budget of course.

It's also important to bear in mind that this process can mean reassessing those very basic items (clothing fundamentals) in the wardrobe,
for example, ensuring that you have the right fitting underwear to flatter your body shape? The same can be applied with with skirts, dresses, trousers, shoes and so on. It is worth getting to grips with this before you buy more of the same (clothing fillers) and certainly before you can wear the latest trends (clothing fashion) sensibly without wasting money.

This is by no means an overnight process, it does take time, discipline, self-awareness and an initial investment in understanding what works for you (that's where I come in by the way) to build this foundation. It will stand you in good stead and become second nature giving you the freedom to buy with the confidence of knowing you won't bump into the same wardrobe challenges, season after season.

Right now, each of us have around £500 worth of items hidden at the back of the wardrobe or worse, chucked straight in the bin - shhh. so it's well worth the investment of time and money in building the right wardrobe capsules for you.


And if the very term ‘capsule wardrobe' turns you off, my tip is to start calling it something else...My "Bohemia" Wardrobe or My "Ultra Chic" Wardrobe, My "Yummy Mummy" Wardrobe or perhaps My “I’ve hit 40 and Proud Of It Wardrobe!
Min Sandhu is founder of imaginestyle, a consultancy business focused on personal and corporate image. Find out more about how Min can help you with establishing a wardrobe that works for you, your lifestyle and your budget by visiting www.imaginestyle.com.


Wednesday, May 13, 2009

Give It Some Welly!

I know we're past the April Showers but let's face it living in England means we're never too far away from a downpour...and typically lot's of it! On this subject, I was thinking of writing an article on umbrellas but found you really could go a little colour co-ordination mad with them and when the rain is coming down on you hard and horizontally, the last thing on your mind is does my umbrella match my natural skin tone and more likely, is it going to hold up! So instead I've settled for another possibly underestimated wet weather item...the Wellington Boot.

We have a lot to thank the first Duke of Wellington (Arthur Wellesley 1769-1852) for, not just for the great win at the Battle of Waterloo or for providing a suitable namesake for pubs but indeed for his unrivalled sense of dress. The Duke was something of a style icon with many of his clothes being specially designed for him, including what he wore on his feet, whether going into battle or otherwise. It was by instruction from Wellington to modify the original 18th century 'Hessian' boot that he inadvertently stumbled upon the makings of a now much celebrated boot style which would then be known as the 'Wellington boot'.

The Wellington boot has evolved with the rubber version being made popular by entrepreneur Henry Lee Norris who founded the North British Rubber Company in 1856 (to become the Hunter Rubber Company, makers of the well known Hunter Rubber Wellington Boot...you know, the brand sported by Kate Moss trudging through mud in Glastonbury).

My first pair of wellies
I never owned a pair of wellies until moving down to the South Coast, always thinking what on earth do I want a pair of ugly green rubber boots for? Of course, a short walk in the New Forest and a wintery stroll on the beach quickly put an end to that way of thinking and so I started researching. I was very pleasantly surprised and quickly jumping up and down in excitement at the sheer range colours and designs of the traditional wellington boot, to the point of being exasperating...which ones should I choose? You can see the ones I chose but I have a feeling they won't be my last pair...

Even Jimmy Choo is in on the act, teaming up with Hunter to create a
boot retailing at £250 complete with embossed crocodile with leopard
print lining and gold metal buckles and rivets...and I know a lady who
wants a pair. Pefect for her wardrobe personality but as for me, I wouldn't consider them until they come in pink...or purple!

A Wellington Boot revival
So next time it rains and you're fed up of getting your trousers soaked, there is a solution with the right pair of wellington boots. Try out:

www.hunter-boot.com
www.wellieart.com
www.wellieboots.com

There will be a pair out there whatever your wardrobe personality from the dramatic to the traditional. And for all those who like your dresses, it's the perfect combination on a wet day.

Queen Victoria praised the Duke of Wellington as the 'greatest man this country has ever produced'...and when it comes to rain foot wear, I really have to agree.

Need a pair of wellies? Never owned a pair and would like to know the best ones for you and your wardrobe style? Don't fret, help is at hand, contact Min at imaginestyle and start celebrating the rain.

Wednesday, April 29, 2009

Presenting the right image at school - the look good, feel good, teach better principle.

“Staff threat after PE teacher is sacked for wearing trainers in class.”
That’s outrageous, he’s a PE teacher, why shouldn’t he be able to wear trainers? But on further reading, he also taught Maths and, although achieving an exemplary 30 year record, should he really have been wearing trainers in the classroom? Whether or not this teacher should have been sacked is not for me to comment but as an Image Consultant with a background in business marketing, (and someone that went to school...wasn’t keen on PE but loved Maths), what it does raise is the fact that what teaching and non-teaching staff wear is extremely important...and a somewhat passionate subject.

There has been an on-going debate as to what the ‘dress code’ for school teachers should be that seems to fluctuate between the need to address teachers dressing scruffily to the argument that a suit and tie can be impractical...and don’t even get me started on the early attempt of some schools to ban women teachers from wearing trousers! But why is it such an important argument, here are some points to consider:

First impressions count. Whether you’re the head teacher, the primary school teacher or the teaching assistant, decisions about you are being made by all those you meet and come in contact with, from the education authorities to parents to the students. In fact, a staggering 93% of those impressions are formed based on your appearance, body language and tone of voice, so knowing how to dress and present yourself within your working environment is a crucial factor to reflecting the right image.

Teachers are part of a School’s Marketing. Each time a staff member steps through the school gates (and to a certain extent, outside of them!), they represent the school, it’s core values and principles and is key to any marketing communications initiatives. It therefore follows that there is an expectation that the way staff dress and present themselves should reflect this.

Teachers are in a position of trust. How we dress says a lot about us. Parents, the community, the authorities as well as the students need to feel that the teaching and non-teaching staff are trustworthy, professional and competent.

Teachers are not just teachers. I read an article about this and it struck me how true this can be. Teachers can often be called upon to wear many hats: nurses, psychologists, social workers, parent counselors, secretaries, as well as possibly being parents themselves! The way they dress also needs to portray a sense of openness and approachability.

So now we know the why, what should staff be thinking about when choosing what to wear.

The Look Good, Feel Good, Teach Better Principle.
  • Dress appropriately for the subject and audience. Where the PE teacher may have gone wrong was still looking like a PE teacher when teaching Maths in the classroom. Think about the messages you are sending out as the teacher and about the subject. Science does not necessarily mean a suit and tie because it is deemed a ‘serious’ subject but at the other extreme, jeans and t-shirt are equally inappropriate. Clothing that is too revealing, too ‘loud’ or too tight are also not considered fitting.
  • Practicality and comfort is key. If you’re going to be on your feet all day, sensible shoes and clothing that fits is essential. Your focus is on teaching - not how uncomfortable you are - something that students will instantly pick upon. Primary school teachers as an example, will need to think about clothing they can not only, stand in, but kneel, sit, bend and stretch and possibly run in!
  • Choose versatile clothing. It is useful to opt for versatile pieces and separates where you can create a collection of outfits (and this equally applies to male teachers). Layering can be a good option, particularly if the classroom temperature varies but also as you can quickly don a jacket for a more formal look, for example, for parents evening. It may even be a good idea to have a spare outfit or a spare shirt, tie or blouse...in case of those little accidents.
  • Keep a sense of individuality and style. Being a teacher does not mean you can’t have a sense of style or keep an eye on fashion but you will need to remember the rules of what is appropriate for the classroom, subject, audience and in representing the school. Ensure you are not wearing anything that will cause distraction and avoid overly flashy accessories as this could also be distracting and impractical. Most childrens schools also don't allow the children to wear jewellery so it could be inflammatory if you go to town.
  • Dress for your body shape. Male or female, an instant confidence booster is ensuring that what you wear is right for your body shape, proportions and scale. Particularly if you do have some figure challenges, getting advice on how to manage this with your attire can work miracles by taking the eye to more positive areas. And again, focusing the classroom on what is being taught.
  • Importance of colour. Colour is a powerful communicator, evoking a more or less universal set of emotions and reaction so consideration should be given to what colours you should wear. You will look more refreshed, radiant and natural when wearing colours that compliment your natural hair and eye colour and skin tone. Ideally, female teachers should wear make-up, even if just a little but care should be taken on its application and quality and ensure that it is not over powering...keep the more daring eye-shadows for the evenings!
  • Have a top-down checklist! Grooming and finishing touches can be essential as these will be obvious when in front of classroom full of students and so it’s always advisable to do a quick head to toe check in the mirror:

    Does you hair look well kept? Does it need a cut? Are there any issues that should be addressed? Is it in an appropriate style.

    What does your profile look like – remember in a classroom you may be walking about and so seen from different angles, particularly the back. Keep your pockets clear and make sure you do not have anything distracting, hanging or creating unnecessary attention on your clothing.

    Check your tights for ladders and keep a few spare pairs in your drawer. Polish your shoes and ensure heels are clean.

There's no doubt that what teaching and non-teaching staff wear in the classroom is of real significance not only to ensure the schools and profession are appropriately represented but also to gain the respect and trust of those around them. Enforcing dress codes, however, can be a tricky subject. In my humble opinion, one where a common sense approach is needed with input from all parties so the correct interpretations and examples are developed to avoid confusion (and possible embarrassment) by all.

By the way, the teacher in the headline lost his appeal (March 2009) and subsequently there were a series of strikes supported by the NUT to have him re-instated.

About the author:
Min Sandhu is founder of imaginestyle, a consultancy business focused on personal and corporate image.
www.imaginestyle.com

Monday, March 2, 2009

Hotting up for Spring/Summer 2009

And I, for one, certainly hope it's going to be a hot one this year! Even though we are in the deepest of deep recessions, clothes are still needed so the key to style ownership for 2009 (and, quite frankly is how we should always be thinking) is to know what you look good that suits your body shape and personal style, invest wisely and maximise on what you have. It's about being selective and cost conscious with an eye on quality over quantity.
Here are my Top 10 Tips for what to look out for Spring/Summer 2009:

1. Colour Yellow for 2009
It's already featured in this issue of Stylise and brings with it a warm injection of optimisim into the fashion world and the high street. Introduce the colour with any of this seasons items or why not just a simple scarf, jewellery or belt? If you can carry it, team this colour with golden, bronze and shimmering metallic tones.

2. Dresses
Finally time to get out of tights and leggings and show off those legs. Or if you still prefer, team with jeans or trousers but ladies...it's dress time! One of things I often hear from my clients is a desire to feel more feminine and there is nothing more so than wearing a dress and there are enough out there to suit any body shape. 
This season look out for 60's A-line shift dresses, the Grecian drape styles, maxi, kimono and kaftan style dresses, one-shoulder designs, tulip or cocoon tiered over straight skirts.
One shoulder Draped Dress - Warehouse £70, Foral Placement Batwing Dress - Warehouse £60, Grecian Dress - Oli £65, Colour Block Dress - Karen Millen £160.


3. Romp around in the jumpsuit!
Just when you thought we couldn't bring anything else back from the 60's...the jumpsuit is back and it's big. These were extremely popular and I can still remember wearing my mum's maroon number. These have come back in all sorts of shapes and styles with varying trousers lengths and widths, in every material there is and incorporating the latest sleeves, necklines and trends so you will be spoilt for choice! Persoanally I haven't ventured into trying one on yet but these are sure to be a fun and versatile piece!
All-In-One Jumpsuit South £39.00, Drape Front Jumpsuit Warehouse £85Sporty Jumpsuit Together £68.51, Formal Jumpsuit Diesel £89.00


4. Sleeves and Shoulder emphasis
This season sees a lot of interest in the shoulders and arms with sleeves of every design making a comeback. Look out for kimono and kaftan draped sleeves, batwing, cap sleeves and puff shaped all in a variety of lengths. Good news if you do prefer to cover up your arms but choose wisely so as not to take your over all look out of proportion and over-emphasis larger framed arms.

5. Wear it in blocks and wear it bold!
While yellow is the chosen colour of the year, this time of the year always brings with it bright and vibrant tones. Favourites are fuchsia pink (one of my favourites!) and orange and strong colours continuing from the Autumn - purple, jade, cobalt and midnight blue. Neutrals for this season see a return to black and dark navy and an abundance of soft beiges and creams.
Mix and match bold colours in block pieces, not so much to shock but elegantly lift the spirits! But if you are more conservative then team block colours with neutrals and accessories.

6. Trousers (...this one is not for everyone!)
The newest styles are harem pants and carrot top and peg top trousers. Often these have a dropped crotch and so can look amazing or hideous...depending on how you wear them in line with your body shape. It is important to balance the top half and emphasise waist with a belt.
Carrot top trousers Promod £18, Striped Peg Trousers Promod £27, Canvas harem trousers £27


7. Sheer fabrics
The love of see through pieces and sheer fabrics continues and this trend does lend itself to be worn in many ways depending on your wardrobe personality. For the more daring out there you may be fine using it to expose a bit of lingerie but for others, it can be a flattering for a more modest cover up. Look out for layering, draped and ruffles in dresses, trousers, tops, blouses and accessories.

8. Draping
I love this trend as, again, it can be worn by a variety of body shapes since there is a flattering focus on the waist or side waist. Retailers everywhere are picking up on this from day to formal wear with an eye on modesty. Draping effects are created by folds, neat pleats, tucks, and bow ties all in the seasons hot colours.
Pink Wrap Dress £30, Purple Drape Drape Wrap Tunic - Dorothy Perkins £25, Navy slinky draped dress - Principles £59, Red Pleat Neck Batwing Top - Wallis £25


9. Fringing and Embellishment
Remember the flapper dress trend of 2008, it's now moved on by taking it's key element - fringing and interpreting it in a very modern and chic way so it positively moves with you. If you've got the legs you can carry off the shorter hem line with fringe detail. Otherwise anything with any kind of fringe or embellishment detail is must wardrobe update and if you can't buy it then why not think about adapting or enhancing an item you already have.
Orange Gold Embellished Neck Top - Debenhams £18, Embellished Fringe Sleeve Top - TopShop £40


10. Accessory update
Apply all of the above colour and fashion trends to your accessories, including shoes, belts and bags - particularly the fringing and embellishent. Belts are wide and heels are still high...in fact teetering high!
Flavio Fringe Sandal - TopShop £40, Grey Fringe Shoulder Bag - Debenhams £60, Butterfly Clutch Bag - Karen Millen £120, Klaudia Shoe - Dune £85.

There is a definite liking of haberdashery ornamentation on accessories to add fun and even revive garments in an easy and cheap way.  Favourites are flower, butterfly, dragonfly, tribal and animal motifs and wooden and natural beading - add these creative 3D forms on neck and waistlines but to really be noticed this season...dress your hem lines, particulary with rose detailing or fringing.
Jewellery is big, bold and beautiful with costume items, retro designs (think 80's!) and colourful cuff bangles, thick and thin...mix and match and wear as many as you want (careful if you are shorter on the arms though)
Apache Seed Bead Bangle - Accessorise £10, Summer Flower Brooch- Accessorise £8, Swarovski Crystal Dragonfly brooch £26.00, Nefertiti Embellished Bib Necklace - Accessorise £20

So there you have it, a whistle top tour of what to look out for to update your wardrobe - have fun exploring what's out there!

For more information on Min's services, offers and workshops, please visit www.imaginestyle.com.



Wednesday, February 25, 2009

Colour of the Year

Pantone selects as it's Colour of the Year: PANTONE 14-0848 Mimosa. What does that mean, I hear you ask and isn't mimosa a lovely flower and an even lovelier champagne cocktail?
Basically it means yellow is going to be big for 2009. Now I can already hear a few of you out there thinking but yellow just doesn't suit me but I'm here to tell you everyone can wear yellow, it's just a case of knowing what your best shade of yellow is?

A previous article gave an insight into the psychology of colour and I humbly believe this is a great choice of colour for the year as it brings a much needed brightness and warmth in a time of such doom and gloom news.

"The colour yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance. Mimosa also speaks to enlightenment, as it is a hue that sparks imagination and innovation." - Leatrice Eiseman, executive director of Pantone Colour Institute®

So what's your best yellow?
When I'm doing a Colour Analysis session, I always chuckle when we tackle the 'yellows' as 9 times out of 10, I'll hear...urghh...I'd never wear that yellow but once we've finished, my clients realise the amazing colour palette that is now open to them and it includes the their right shades of yellow!

The Mimosa shade is a warm hue and those with a warm colour direction will have no problem carrying this off. Those that are not (me for example!) will need a version more aligned with their primary colour direction. The good thing is that there will be a wide variety of shades in the stores as they interpret the colour of the year along with the fact that different materials will provide their own take on the colour in the dying process. I'll keep a look out for a future blog.

Why not invest in your Colour Session and not only find out your best yellow but how to introduce it into your wardrobe in a way to suit your budget.
So the positive word I'd associate with Mimosa and the hues of yellow is optimism and worn in the right way, is what we'll all be feeling. Well done Pantone on a good choice!

For more information on Min's list of services, offers and workshops, please visit www.imaginestyle.com.