Take a bow with a bow (tie)

They are a great convenience. It is impossible to spill soup on a bow tie. In fact, it requires extreme agility to spill anything on it at all.
- Arthur Schlesinger
Historian & social critic, recipient of the Pulitzer Prize.
What do Arthur Schlesinger, Winston Churchill, Donald Duck, Frank Sinatra, Playboy Enterprises, Stan Laurel and Humphrey Bogart all have in common? Yep, they were all avid followers of the bow tie fashion. But did you know we owe this tricky tie form to a bunch of Croats and French aristocracy?
The bow tie can actually trace its ancestry back to the European Wars of the 17th century. Croatian mercenaries, in support of King Louis, used a loosely fitted scarf to keep their shirts closed and provide some protection from the cold weather. This piece of clothing was quickly adopted by King Louis, becoming a required piece of upper class french fashion and in honour of the Croats, was given the name la cravat.
The name bow tie actually comes from the French, jabot, a type of readymade 17th century lace cravat.
Over the next centuries, the bow tie made its transition to what we now know today as a sophisticated traditional piece of men's attire. Wearing one is very much personal preference. These days it tends to be associated with the likes of professors, scientists and political commentators. However for the more expressive men out there it's a great alternate to the standard tie. Something that can really show of your individualism - but as with any tie avoid Homer Simpson, in fact any cartoon characters.
Typing the perfect bow tie... Can you? You may be an expert and think nothing of it, in which case I applaud you for upholding centuries of tradition. Or maybe you're going to be wearing one for the first time in which case read on as you will need to practice those tying skills!

	Start with the left-hand end 1 inch longer than the right.
	Cross the longer end over the shorter and pass up behind.
	Double up the free-hanging shorter end and place it across the collar points.
	Hold front loop with thumb and forefinger of left hand. Drop long end down over front.
	Place right forefinger, pointing up, on bottom part of loose hanging end. Pass up behind front loop.
	Insert resulting loop through knot behind front loop. Even ends and tighten.

Of course you can cheat and opt for the ready made ones but I warn you...it will be noticeable.
My personal comment on bow ties is that I think they should be worn more and not just reserved for the scholars, black tie events or gimmicky fashion designers. I mean the traditional gentlemanly look, where there is an air of sophistication and refinement that goes with wearing a bow tie. Although a bow tie would not be appropriate for everybody, why not try introducing it into your wardrobe? If Indiana Jones' alter ego can wear one and he's really cool, then why not? Oh damn he was also a professor...well, you get the message.

A list of bow tie devotees reads like a Who's Who of rugged individualists. - The New York Times

Thinking of shopping for a bow tie or black tie outfit? Need help with what suits you and what will last? Make sure you look the part this season with our Styling for Men Session and Personal Shopping designed to focus on your needs whatever your lifestyle and personal style.

Featured Shop - Ethical shopping at Accessorize

I am sure there are many of you ladies out there already familiar with the popular high street store Monsoon which was founded 1973 by Peter Simon. Its original concepts were inspired by the traditional craftsmanship of the Rajasthan in India and Afghanistan and all other countries in between! The huge success of Monsoon has led to a fast expansion of its brand into accessories, a home collection, Monsoon for babies and boys and in 2004 a range for men.

It was in the early 1980's that Monsoon started to sell a small collection of accessories and, the now popular Accessorize was formed. Accessorize is Monsoon's inspiring, innovative and impressive fashion accessories store which stands true to its principals of ethical and fair trading. And it is one of my favourites for searching out those all important finishing touches or gifts at a price that suits. Here's a reminder of the benefits of this fun store and how you can get the most from it...

What does Accessorize sell?
Umm...try every kind of accessory imaginable and then some: bags, purses, jewellery of every description, belts, hats, scarves, gloves, umbrellas, wraps, boots, shoes, slippers, socks, tights flip flops, hair accessories, lingerie and cosmetics...phew!

Where do the designs come from?
Accessorize use their own in-house design team who still take their inspiration from the all over the world as well keep an eye on the fashion catwalks to keep the collections colourful, affordable with a strong commitment to being an environmentally responsible retailer.

What really stands out about Accessorize?
The 'liquorices all sort store' is one way Accessorize has been described to me. On first entry you may think crikey...where do I start? But it's not as confusing as you might think. Apart from its extensive range, you will notice that it is arranged by colour which is picked up in its sister Monsoon stores as well. This actually makes shopping for what you want much easier and quicker to see if there is anything that suits. And if you are not after something specific then it serves as a great way of introducing you to different colour concepts and options for wearing. For example, one of this seasons hot colour is purple, why not introduce it through a key accessory?

Why shop there?
There is something in Accessorize for every wardrobe personality and style and just about every age with the Angels range for the younger ones. In my profession, I often advise on the use of accessories as finishing touches or to emphasise or de-emphasise an outfit, a shop like Accessorize is a great value for money option.

Accessorize is the sort of place where you may not buy your entire wardrobe from but is excellent for adding some colour to your collection and matching to a particular outfit or for experimenting with new ideas. My favourite reason to go is for gift ideas, evening bags, hair accessories and jewellery and am always pleasantly surprised about what else is on offer, from kaftans to pyjamas!

Can I shop via the Internet?
Yes, Accessorize has an online shop although you will find that not all of the colour ranges of jewellery are available online, so I usually recommend visiting a store as well as checking the Internet. Deliveries can currently be made to UK and Republic of Ireland addresses only. The site has a very easy Returns process should you not be happy and also an extensive sizing guide covering their complete range of clothing and footwear.

In conclusion - If you haven't ventured into an Accessorize store yet or think it is not your thing, then why not do so, you may find just what you are looking for this party season! And guys, if you are stuck for gift ideas and stocking fillers for the ladies in your life, you wouldn't go far wrong by a paying a visit either!

Getting you through the Party Season...

...in one piece from head to toe and through to 2009.

Not being shy to share my thoughts, I am of the very strong opinion that we could all do with a really good party season this year and quite frankly the sillier the better. There's been far too much doom and gloom with credit crunch here, recession there, VAT confusion everywhere and half of us thinking it was so much simpler when we thought Father Christmas existed...Ho, Ho, Ho!

Now that we’re entering December, you may already have a diary full of festive invitations, office parties, Christmas drinks and know where you’re going to be when 2009 hits us with its presence. But along with the many varieties of mince pies and mulled wine that the silly season delightfully brings, is the many dress code requirements for these social gatherings. And I should know - I’m being asked to dress up as Peter Pan for the Annual Little Ship Club Racing Christmas Party…and I don’t even race!

Formal or informal, male or female, the thought of misjudging the dress code and turning up either over or under dressed can be alarmingly stressful and even more so if your first thought is to purchase a whole new wardrobe. Hold steady! Allow me to help with the annual Christmas dress code conundrum and first take you through the dos and don’ts of Xmas attire to ensure you look the part this party season as well as keep you in the red.

The Invitation
Essential to any event is to scrutinise the invitation and understand the social context. This should give you enough clues about how formal to be dressed and whether there are any instructions on dress code, for example, white tie or smart casual. Generally these fall into the following categories:

• The Cocktail Party
  If the invitation does not specify, men have the option of wearing a suit and tie, or opt for a less formal look with tailored trousers, no tie, or jumper and either a blazer or a sports jacket.
  
  For ladies, this is the time to bring out your dresses - cocktail dresses are usually knee length but I would say to get advice on your best lengths. Beware of wearing anything too long as you may feel over-dressed. Having said that we have had a season of maxi dresses which would work if in an appropriate style and material. If dresses are not your thing then consider a trouser suit - accompanied with the right accessories can create a comfortable, feminine, flattering look.
  
• The Black Tie
  Unless stated as optional, invited or preferred, this means that black tie is required. Traditional black tie consists of black tuxedo, black trousers with one stripe down the outer edge, white dinner shirt, black bow tie and smart black shoes. Cummerbunds and waistcoats may be worn and is down to personal preference.
  
  DO invest in a good quality tuxedo if you attend many of these events - it saves in the long run and fashions do not change a great deal.
  DO invest in tying a bow tie yourself - ready tied bow ties are available but will not look as good as tying it yourself so a good time to start practicing!
  DON'T opt for the comedy bow ties and cummerbunds, they're not sophisticated and they're not funny.
  
  The black ties dress code for ladies is much more relaxed with the same options as for a cocktail party but where you can safely opt for a longer dress style. What is key is to ensure whatever you choose it is in a mode that suits your body shape and personal style and is accessorised appropriately to give it that chic appeal, whether its a understated broach to diamond earrings!
  
• The White Tie
  The most formal of all invitations and where you must follow  the dress code to the letter if you do not want to feel out of place. The white tie or 'evening tails' attire for men consists of back evening tail coat, white dress shirt, white bow tie, white waistcoat, black trousers and smart black shoes. If you are going to a white tie event, you may want to opt for a good hire company to ensure you are fitted out correctly particularly as there are further 'rules' to consider with the appropriate dress shirt and waistcoat.
  
  For ladies, a white tie event is the perfect opportunity to go  all out. Think movie star chic, think glamorous, think long flowing dresses, think as daring as you dare! Dresses like this should not be difficult to find, try Debenhams for a great range or take a leaf out of Liz Hurley's style book. Crown optional.
  
• The No Jeans Please or Smart Casual
  So finally the catch all dress code, perhaps used the most and sometimes the one that causes more confusion as it can be very much up to the establishments interpretation.
  But, if no jeans has been stated then it means no jeans and usually includes all form of denim and certainly no trainers. The expectation is to be clean, smart and presentable with an attire that is equally so. T-shirts, slogans or logos should be avoided as should anything too over-the-top.
  For some events, smart jeans can be worn, if in doubt, ask or avoid all together.
  For guys a good smart casual look is a suit, or jacket and trousers with a more relaxed shirt colour and no tie. Jackets may also be optional.
  Women can get away with anything from smart trousers and a blouse or top, dresses or skirts. Jackets are not necessary and again, dependent on the occasion.

The Secret of the Little Black Dress?
What is it? Quite simply...it doesn’t have to be black. This is a frustrating misconception but perhaps understandable. When in doubt, many of us go for what's safe and that way we can at least blend in and not look out of place. But ladies...firstly, how many black dresses do you own? Secondly and more importantly, black is not the colour for everybody. So why not break a habit of a lifetime and try something that is more flattering to your natural colouring that can be just as appropriate, just as flattering and just as glamorous. So go on, pass the secret on...

DON'T panic, if you are have already purchased or intend to re-use your LBD, then why not de-emphasise the black by accessorising with one of your more flattering shades as an accent colour - think jewellery, a stole, shawl or pashmina, handbags and shoes.

Finishing Touches
Just by selecting the right accessories you can not only complete an outfit but you can practically transform it. Very handy to know if you need to adapt a day time outfit to evening wear.

Options for guys - changing into a more relaxed evening shirt, tie optional, a change of shoes and pay attention to grooming.

Options for ladies - It's all about accessories and makeup. Start from head and work down.
DO change of hairstyle to an evening look - either tie up or wear down and consider hair accessories if you are OK using them. Either way, a good brush though will help!
DO consider wearing makeup. If you are accustomed to wearing makeup then apply it fresh for the evening and go for a more glam look to coordinate with your outfit. If you are not a seasonal makeup wearer then consider getting some advice on how to apply and what suits you best as even a little bit can really make all the difference.
DO make use of accessories to glam up an outfit from jewellery to belts to shoes. As a rule of thumb, accessories should reflect the size of your frame. If you are petite, keep accessories neat, if you're larger or taller, bolder accessories will be more flattering.
DO invest in a nice pair of sandals, ladies! If you are on a budget then opt for a neutral shade that will go with lot's of outfits to maximise their use. I was going to say make sure they are comfortable but ladies' heels are designed to be anything but at least ensure you can walk around in them...or invest in Party Feet!
DO invest in an evening bag. You can either use this as a great way of introducing colour to an outfit or keep it more tonal. Either way it should not be big enough to carry the kitchen sink! Think about your proportions and what you seriously need to carry.

And the final word...enjoy what you wear this party season, we don't often get the chance to dress up enough so why not have fun with it! Give yourself some time to plan ahead so there are no last minute panics and ensure that your outfits suit your personality, character, your body shape and colouring....you will certainly feel all the more confident for it as well as comfortable.

So how about you? Confused about what to wear, what to invest in this season? Or do you know someone who could do with some help? Our expert advice on colours, shapes and styles that suit you as well as taking you shopping to get it just right maybe just what is needed or make the perfect gift.

Here come the girls...

No, it's not the Boots advert nor am I trying out for the Sugar Babes, it was just the tune I had in my head while exhibiting at the What's Stopping You? event held at The Solent Hotel in Fareham and hosted by Business Link. Business Link are, of course, known for their support of small businesses in general and this was no different except that it was completely focused on women. Either encouraging women who may have thought about starting up in business but are unsure of their next steps or where to seek help or helping those women who have taken the plunge to continue to grow and develop their business.

So help is out there and with an event like this, it comes in more ways than one...

Of course, as an exhibitor, it's an opportunity to show case what I do and allow people to 'get to know me' in between downing coffee and pastries in time for the next speaker. But for all of us, whatever stage of business we are at, you can't help but soak in the stimulating, non-threatening and informative environment that an event like this creates. Not only do we all learn something from the agenda put together but there is an obvious wealth of experience surrounding you which you can tap into should you desire.

A humbling experience for me when someone who is still starting out asks you for advice and yet it is me who is all ears when I listening to the experiences of others!

The What's Stopping You? events are being held all over the country - they are free to attend and a wise investment of your time...

A gentle but positive reminder that First Impressions count

I recently found myself in an interview situation. It was to be more informal, that much I was told but not much more on what to expect. Now it doesn't matter how many times I've spoken in front of a group of people or my past experiences, I still get nervous and so when it came to what to wear, I stuck to the rules and wore a smart black suit and blouse. (It's O.K....black is one of my colours).

Although I hadn't worn my suit in a while and initially felt a little uncomfortable, when I looked at myself in the mirror, I was pleased because I ticked the 'interview dress criteria'. I had the confidence that I looked the part and so any uncomfortable feeling drifted away as I could free my mind to concentrate on how I presented myself in the interview and what I would say.

And I was glad I made the effort as I was immediately greeted with a compliment, in fact, she went on to tell me that many people she sees do not make an effort and so instantly fall down on the most important part of an interview....first impressions. In my profession I am constantly talking about the importance of first impressions, almost to the point where I think everyone must know by now and so it was still a surprise to be told this isn't the case.

So take a few moments to think about this.

Are you sure that you are making the most of you and looking and feeling your best, whether it's running a business, going to the office, preparing for a job interview, running the kids to school or arranging a night out?

We hear the term 'first impressions count' all the time and this was my gentle but positive reminder that it is true. What about you?

Ditch those Winter blues with a Summer look all year around!

I've come to the not surprising conclusion that I suffer from SAD - Seasonal Affective Disorder, also known as the Winter Blues. How do I know this? Well quite simply because the weather has been dull, lifeless and gloomy the past few days which directly equates to me feeling a bit more subdued, less energised and generally tired. But, when I got up this morning and the sun was out and seeing it immediately changed my mood. I had a smile on my face, was decidedly jolly and even cracked a few jokes while munching through my porridge! My mood and energy levels had certainly lifted and I was ready for the day ahead. So what should I wear....

Which brings me to the subject of this blog. It dawned on me that this elation in mood and with the sun looking like it was going to stay for the day meant I was drawn to wearing something summery and that there may be many of you out there that would be feeling the same but because it is 'Winter' and therefore 'cold' we put away the summer stuff and venture out in trousers, jeans with layer upon layer of woolly clothing.

Of course there is nothing wrong with that, so long as you don't resemble an oversized sheep but I wanted to remind you that there are many ways in which to wear your summer clothes in the colder months which is great news for maximising your wardrobe and keeping the spending in check.

For some of you this may be obvious but here are just a few ideas to keep versatility in your wardrobe...all year around.

• Layering is key - invest in some long sleeves tops that will work underneath your summer outfits, whether they be dresses or pretty tops. If polo necks are good on you then these are a great item to wear underneath and will keep you warm.
• You can't miss the fact that tights and leggings are big this season so why not ensure you have a good stock that means you can still wear your dresses, skirts but team up with boots or shoes. There are some fantastic tights on offer and if you are really prone to the cold then wear a more chic pair with your sandals for a glam evening look.
• If you invested in sleeveless but smart office attire, then don't wait until next summer to wear it again but team it up with a complimenting shirt or blouse underneath.
• This can be a good time to check what cardigans and sweaters you have to see what goes with what. These kinds of clothing build up layers and can be used all year around.
• Another idea are shrugs and boleros to cover up arms, check out a range from Monsoon, whether relaxed for day wear or more glam for the evening.
• And thermals? I know it's not that cold yet but if you are prone to the cold then time to bring them out if it means you can still wear the summery outfits. A classic favourite with a great range are Damart.
• Now I am a big fan of wearing dresses with trousers - it's not a look that everyone favours but when put together in the right way can be a great way of getting use out of your summer clothes. This look can be extended with more formal outfits but with caution so as to ensure it is still appropriate.

Lastly, think about where you are going to be in your day. The Winter months can be an odd time of going into hot and cold environments so ensure your outfit can adapt accordingly to the different climates which is why layering is such a versatile technique to adopt.

So if the mood takes you over the coming months, whether it's due to the sun popping out or not, remember with a little bit of effort, you can still wear some of your summer wardrobe, still be stylish and still be warm!

In the meantime, I intend to maximise on this good feeling and off to my meeting...now where did I put those sunglasses...

How to recession-proof your image

12 top tips to spend less and make a success of your greatest investment - you.

It’s official, Gordon Brown has finally used the ‘r’ word and all the news and media have picked up on it, scribbling out the words ‘credit crunch’ and replacing with ‘recession’. I don’t know about you but I was never very ‘stock market savvy’. Mainly because although I was aware of it fluctuating here and there, it hardly affected my everyday life. Then recent events had me glued to the set (even on holiday) watching graphs and arrows spiraling depressingly downwards...along with my PEP's and ISA's I have no doubt.

Has this been a huge wake up call for us all? Have we all been riding the crest of the 'spend now, think later' wave a little too long? Regardless, we are now in a time when we are all very spend conscious, checking our financial investments and ensuring that our hard earned money is secure for the future. But what about one key investment - you? What can you be doing to see you through the recession that saves you money, maximises your image impact and gives you a great return on investment?

First impressions don't go away in a recession, if anything, they are all the more important. With the threat of redundancies looming over many of us, businesses closing down and increased competition, how you come across can make all the difference when you need to differentiate yourself and really stand out from the crowd. Your wardrobe is one area you do have control over and having an awareness of what suits you, your personal, professional needs, style and budget will save you money in the long run as you no longer spend unnecessarily and you learn to shop effectively for it.

And there are other ways of saving money when it comes to your wardrobe which can be applied over time and with a common sense approach - here are my top suggestions:-

1. Do a wardrobe audit and ensure you have the basic, 'timeless' pieces. Before you even think about a shopping trip, whether you need one or not, you have to get to grips with what you have already. It is a good habit to get into to go out shopping with a mission. Regardless of what fashion dictates there are some items that are essential pieces and that will see you through all the seasons: a well fitted pair of jeans, a suit, shirts, T-shirts, good quality knit wear, black trousers, shoes, jackets and coats.

2. Invest in the colours that suit you. It can have a dramatic effect on how they feel and how people respond to them. You can slowly weed out the colours that do not look great and build a wardrobe full of the ‘right’ colours over time. It is essential to apply this knowledge for all future purchases and more importantly what not to buy – a great shopping conscience. Typically we shop by colour so you can easily scan the rails that way and if there is nothing that suits you out that day, then turn around and walk out.

Equally important is the knowledge of how to combine colours to their maximum effect – this will mean you get more wear out of clothing. A good test is to evaluate how much black you got in your wardrobe? How much of it looks the same, performs the same function?

3. Shop for your body shape and develop your own personal style. We’ve all done it at some point and this applies to the guys as well as the girls, tried something on that looked good on paper but just not right in the flesh. Understanding what suits your body shape and scale can save heaps of effort and wasted time in the changing room, not to mention money.

We all have our own personal style, our own attitude to clothing or a particular look we aspire to. Again, having an awareness of this will help you to interpret fashion trends: what to invest in for your wardrobe, if anything.

4. It’s not how many – it’s how good. You’ve heard it before, quality over quantity. Unfortunately it's true that for better quality you will need to pay higher prices which is why it's so important to understand what your wardrobe needs. It’s no point having 10 jumpers that will fall apart after the first few wears or washes, true false economy. Do the maths: a coat costing you £300 that you wear 100 times in the year versus a dress costing you £300 that you wear only 3 times. The cost per wear per year speaks for itself and while I appreciate it is not always that easy, it is worth bearing in mind when shopping.

5. Shop wisely in the sales and try it all on. Some people find the sales daunting and just hide from the high street until they are over but but if you know what you are looking for, they can be a good time to invest The biggest message I would like to get across is be prepared to walk away – just because the sales are on, it does not mean you have to buy something!

I am sure we all have more important things to do in life than waste it away in the returns queue so rather get it right first time and be 100% sure. Try clothes on and become organised with why you are shopping. Don't be afraid to take items you want to match with into the changing rooms, whether its the shoes, tops, trousers - aim to get it right and be happy with your purchases than having to return or stay needlessly in your wardrobe while you continue your hunt. A sure money-waster.

6. Say yes to second hand! Why not? A great opportunity to nab an amazing bargain in second hand stores and this may be just the way to get hold of something designer if you venture into one in the right area. I know someone who picked up a Mulberry bag! The trick is to always be aware of all those rules, colour, shape and what does my wardrobe need and of course, budget as you're not going to be sure of what you might find.

7. Learn the art of accessorising. I love this one as it can be one of the cheapest ways to update an outfit and maximise its use. Anything from jewellery, scarves and handbags to shoes, tights and hats and a great way of adopting a season’s highly fashionable look without going all out with a complete new outfit. And remember those clothes you already own, in colours that wash you out? A flatteringly coloured accessory worn with them is a great way to extend their life!

8. Do your research online. The Internet has revolutionised the way we shop. It gives us the whole High Street and some at our finger tips. If you know what you are looking for, why not research it? You never know what information is out there, either to guide you with what shops to go to, saving you time or opening up new avenues, like eBay.

9. Remember the 3 R’s of Resistance:

Resist the temptation for that feel good factor – This is close to my heart as I still have to fight this but it is important to not get your fix of feel good from purchases that you really don't need or can’t afford. Treat yourself to a good book or a coffee or phone a friend instead!

Resist the lure of cheap goods – While the many cheap high street stores can be great for the occasional bargain, it can be very tempting to buy items you don’t really need for precisely that reason - they're cheap. It’s amazing how the queues at Primark are always long. Great for the retailer but all those 'bargains’ do mount up in cost and when you add quality in to the mix, another false economy.

Resist the urge of the new seasons fashion items - I am a lover of fashion but it changes at such a fast pace that unless I had endless funds and a wardrobe resembling the Tardis, it is near on impossible for me to keep up with absolutely everything. You do not have to be fashionable to be stylish and so think carefully about your personal style and what elements of the trends best suit you. What the catwalks and magazines are saying are ‘must haves’ may not be appropriate for you and so really should be your ‘must not haves’.

10. Look after your wardrobe. No I don’t mean give it a clean, I mean take care of the clothes it contains. Nothing wastes money more than not paying attention with washing, hanging and storing your clothes – particularly those more expensive items – suits, jackets, shoes, boots. Sometimes washing instructions can be over strict in my opinion but it is something to bear in mind when buying clothes. You may want to think twice if you have to add on a regular dry-cleaning bill. Ensure items are well organised in your wardrobe and have room to breathe. Use wooden or plastic hangers and throw out any metal ones. Keep shoes and boots clean and think about investing in shoe boxes.

11. Revamp your clothes. Do you have items in your wardrobe which you once wore but don't anymore, either because it no longer fits, the style's a bit dated or it's too long, too short or you just don't like the sleeves? Imagine the many new outfits you could create if they could just be changed...revamped? I know there are a lot of us out there that wouldn't know what to do with a needle and thread, let alone a sewing machine, but there are places where you can learn. Failing that, seek out a good tailor and explain your creative revamp creations - it can be worth looking into as a cheaper option to a new outfit. The same applies to adapting new pieces of clothing, while many of us would not think of buying something brand new only to then take it apart but if done properly can be a cost-effective method of making an item look just the way you want and you look absolutely chic!

12. Have a Style Swap Party. Get a group of friends together where you all bring along your slightly used but still in great condition items: clothing, jewellery, bags, shoes; and swap them with each other. Not only do you have fun but get to go home with some new pieces for your wardrobe.

Did you know that typically we wear 20% of our wardrobe 80% of the time which means 80% of the value of your wardrobe is a waste of money. If you're like me, you will already be doing some of the above but also like me, it's work in progress as we continue to understand more about what we need and why. So be patient - it takes time. The clothes we wear play such an important part in how we want to be seen but it doesn't have to be a burden on the purse strings if you know what you are doing. This would be a good time to break this buying habit and get 100% value.

Any decent Financial Advisor will tell you that looking after your investments is something you should have been doing all along and in my profession. I would certainly advocate the same regarding one key investment, namely you. And in a time when there is so much economic uncertainty with little indication of when it will end - how can you afford not to invest in yourself?

So what does your wardrobe look like? Do you know what you need to make an impact? Do you have a plan and budget? Find out more about your personal style for men and women, how to detox your wardrobe and shop effectively to not only keep you a success through the recession but for life.

Image Success Story: From Student to Microsoft Guru

Meet Viktor Mendes 22, half Ukrainian half Cuban, who came to the UK from the Ukraine 6 years ago to live. Originally in Bournemouth where he studied for his A levels, it was this continued studying that brought Viktor to Southampton where he obtained his BSc in Psychology at Southampton University. Viktor now lives and works in Southampton as a ‘Microsoft Guru’...yes that is a genuine job title. This is his story of how he came to see me and how image consulting helped him to step up his game, shedding his student image for good.

As a student, most of Viktor’s time would have been spent studying, at lectures with most of his free time being spent going to the pub, playing sports, namely martial arts and basketball and even a bit of break dancing (nice to see that’s making a come back from my day!). Pretty much the expected life of a student and this was reflected in how Viktor dressed…as a student. Clothes were mismatched . Typical attire was made up of jeans, T-shirt (and not always regularly washed) and a pair of trainers. The opposite of what would be deemed stylish.

“It was almost a bad habit to neglect my appearance.”

As a student, living the student life, there can be a strong sense of needing to ‘blend in’. As Viktor says, “everyone else is looking like a schmuk, so why should I bother?!”. However even with that thought, Viktor did find that there were a few occasions when the environment around him were ‘well dressed’ and it was particularly at these times when Viktor felt acutely under-dressed – almost embarrassed by his look.

Viktor is one of those people who are very aware of themselves and, even as a student, had an idea of how he would like to look but lacked the confidence and knowledge to do anything about it. In fact he did attempt to improve his appearance by buying a few items but, for some reason, never felt right in them with no understanding of why.

“I was told by the recruitment consultant to dress to impress!”

All that was about to change as student life would soon be a distant memory as Viktor would be stepping out into the working world with a job with Microsoft as a ‘Microsoft Guru’. The job, essentially the ‘face of Microsoft’ is a very customer facing position to lead Microsoft’s vision of changing the way PC solutions are sold to the general public. This role would not only require being trained to increase skills and knowledge but also a position of authority where he would be responsible for training staff.

But first – the interview process and Viktor was informed by the Recruitment Consultant that this would involve a day long assessment at the Hilton Hotel and was told to dress to impress.

“I recognised the need for change – quite a drastic one!”

From Viktor’s perspective, this was not just about securing a new job, which was the immediate goal, but also an indicator for having the knowledge, skills and self-awareness for moving forward in life. Having a practical approach, his opinion was to gain this knowledge from an expert.

It was a friend that referred Viktor to me and the services of imaginestyle. Driven by a strong need to get this right, a phone call was made to me. After an initial discussion over the phone about what to expect, the benefits and timing, a ‘Styling for Men’ session was booked in the diary. It has to be said though that Viktor was a little skeptical. "Although I had booked, my initial impression of the session was that it was expensive and I had a genuine concern that I hoped Min knew what she was doing!".

“I wasn’t particularly looking forward to spending 3-4 hour listening to fashion talk!”

According to Viktor, just booking and committing to the session was a wake-up call, particularly. As part of the preparation (the ‘homework’ as I like to call it) was to choose a few ‘successes’ and ‘failures’ from his current wardrobe to bring along, which prompted him go through his entire wardrobe and throw most of it out, as he finally listened to his own awareness and realised that he could not longer wear some of it anymore.

The Styling for Men session started with objective setting. For Viktor the main objective was to create a polished and positive self image, being comfortable with his own sense of style and the ability to know how to dress for all occasions: personal and professional. So although Microsoft would provide a uniform for work, it was also about maintaining a well groomed look and essentially discarding the ‘self-neglecting’ habits of old.

Viktor’s session consisted of a Colour Analysis followed by the Style session which covers all aspects of bodyline, proportions and scale as well as grooming and personal style. A total time of around 4 hours. It’s exhausting as there is a lot to take in but the time goes quickly as you're learning, not only the skills but more about yourself and what is important to help you maximise your personal image impact.

“The shopping trip was awesome, really fun and surprisingly easy to see how this new knowledge works. My confidence in shopping has really increased…I mean I wouldn't even have considered asking the shop assistants for help.”

For Viktor it was important to put all this new knowledge into action to help make it ‘real’ so he immediately followed up by booking a 3 hour shopping trip with me at West Quay Shopping Centre in Southampton…well it was booked for 2 hours but we were having so much fun learning how to approach shopping plus we’d saved money on purchases that we continued for another hour.

A few months on, Viktor has finished his training with Microsoft and is now very busy working his new role. His original apprehension of visiting an Image Consultant dispelled as he considers the money certainly well spent. In fact we are planning another shopping expedition as we work through his wardrobe needs - which are also reflected in the many new social situations he finds himself in…no more student pubs, more sophisticated wine bar!

“It’s not just about the clothes – it goes much deeper. This can really make all the difference and help you be the guy you’ve always wanted to be.”

Need to understand your personal style needs to improve the impact of your image? Need to step up your game and gain that competitive edge? Find out more about how Min and imaginestyle can help you with life long skills, self awareness and a confidence that can save you money and be a success.

Deciphering Autumn/Winter 2008 trends for the guys

10 quick updates for your wardrobe

My first newsletter had quite a comprehensive update on the Autumn Winter 2008 trends for women and as promised, here is an update for the guys too so here it is – whether the very fashion conscious or the occasional shopper, it’s worth a read for a few ideas of how to update your wardrobe.

As with the trends set for women for Autumn and Winter 2008 and due to the never ending doom and gloom of the economic downturn, there is a sense of seriousness and calmness about what hits the high street for men. Quality and items that will last are important (as they should always be to be honest!) so as always, buy carefully. Having said that, this is fashion and so in traditional catwalk style, the same mood drives a need to escape from reality so included is a sense of the flamboyant.

So what are the key things you need to know - here are 10 quick updates:

1. Purple, purple, purple...it's still in!

Purple is the still colour of the season. Just as different tones of purple are appearing on everything that constitutes clothing for women – the same goes for the men’s collections. Update your wardrobe by looking out for a purple injection as an accent colour in shirts and ties varying from the very autumnal deep shades of purple to the pastel shades. A level of vibrancy is introduced with bright blues which provide a contrast with the more traditional earthy autumnal hues. Grey is also big this season as well as the usual black.

So look out for complete outfits in muted shades of blue and purple – yes top to toe, if you dare!

2. Checks

Just about every men’s high street store will have something in checks – it's everywhere! if there was such thing as a check haircut, it’ll be all the rage too!

Depending on your personal style you can make this look as dramatic or understated as you want by where and on what you wear your checks on. Consider fabrics as everything from wool to cotton will be out there and in many combinations of colours – even the lumberjack red and black.

The main thing here is to be careful with scale here and the size of checks against your own body proportions.

3. The Tuxedo and Evening Suit

Come on guys…you know there’s a James Bond in all of you and even more so now what we have a man's man like Daniel Craig re-igniting the role. And this year you can go traditional or go for some drama. The tuxedo jacket in general is huge this season (and just as much for the women – so guys watch out it doesn’t disappear from your wardrobe!)

4. Suits in general

In my job, more often than not when conducting a session for men, suits will play an important part of the education process and wardrobe. So care must be given when interpreting what fashion trends say and what really suits your personal style, body shape and proportions. But anyway…it allows me to put another pic of Daniel up...

The three-piece suit makes a serious comeback with the high street catching on with the complete look including the waistcoat. For some body shapes this can be very flattering so it’s a welcome return. The look is further enhanced by including coats on the same fabric as the suit. And guys do remember the handkerchief in the breast pocket. For a more modern look omit the tie or swap the waistcoat for a cardigan (sleeved or sleeveless).

Suits are razor sharp in cut with a range of luxurious materials with a sense of romanticism. Beware not to look too much like the Laurence Llewelyn-Bowen and tone down the look with jeans, shirts and V-neck sweaters (big this season for that understated but very polished Italian look).

A suit is ideal for anyone and a great dress up – dress down look for men. A good quality and well fitted suit (2 or 3 buttons) can be extremely versatile: team jackets (with or without the waistcoat) with good fitting jeans; or match trousers with a classic shirt and merino wool sweater. Smarten up with shoes and accessories and you on your way to a stylish wardrobe.

5. The pea coat

First of all – what’s a pea coat? Easier with a picture – see this one by Kenneth Cole. You wouldn’t go far wrong if you included this in your wardrobe as they are big this season and even better if you can get one in purple!

Esquire, a few issues ago, did a whole spread on the return of the double breasted jacket. I remember reading in apprehension as this cut really doesn’t suit certain body shapes but yes, they are back in.

6. Pleats and baggy trousers!

There is a definite air of gangster and gangsta! The baggy trouser look is not quite ‘madness’ but actually quite chic if worn well and not too oversized. The pleated trousers (again not something that suits all body shapes) are all over the high street as with different widths of trousers. We see the very narrow – mens skinny to the wide leg of a very 1940s look.

7. It’s Vintage, you know…

What does vintage mean this season? I’ve split into two, there’s the revival of the Harris Tweed, corduroy and leather – inspired perhaps by your Granddads wardrobe but requires updating with a fresh injection of colour, cut and lines – it’s more about the materials that are being used.

The other revival which is either vintage or retro is taken from the 1940s. Watch out for softer colours, wide leg trousers, the hats, handkerchiefs and the polka dots!

8. Not quite going back to school with the Preppy look

We saw this with the ladies and it looks like they are not the only ones going back to school. Think modern school uniform but with sharper cuts, teamed with a sporty and military feel. Include tailored wool jumpers, wool caps and duffle coats with colours in fresh grey and blue.

9. To the manor born with a Country Gentleman

Some classic British aristocratic dressing comes in to bring a great sense of tradition from the catwalk to the high street. Look out for the heavy checks and tweeds to perfect that country gentlemen look. Key to getting this look right is not to dress head to toe in your ‘to the manor born’ outfit but pick key items and ensure good quality and grooming. In addition will be a range of accessories for the gentry look, from wellies to flat caps to braces.

10. Hey – what’s that on your head?

The tradition and etiquette of wearing hats has been a long time coming back into vogue. But at the moment, hats are in with no rules as to what you can wear on your head…even bowlers have been spotted.

Hats do not suit everyone so consider carefully your choice of headgear - if at all. But it's there this season as an accessory to make a statement.

So guys have fun with this seasons trends but remember you do not have to be 'fashionable' to have style. There may be just a few looks here that you can identify with and therefore adopt according to your budget and need. Why not book a Styling Session for Men to discover your personal style and how to interpret the fashion trends for you or take the stress out of what to invest in with a Personal Shopping trip?

Dress Rehearsal – Presenting You!

Image tips to maximise your presentation skills

The scene is set: Your about to make your debut, the PowerPoint slides are ready, the lights are on and the audience waits with baited breath. You stride out on stage with confidence but what’s this? The audience starts to smirk, then giggle uncontrollably and then roar out with laughter…at you! And before you’ve even made it to the lectern you look down and realise you are standing there buck naked except for the notes in your now shaky hand. Err…exit, stage right.

You wake up suddenly. Relieved that it's only the classic night before nightmare.

However, if you are about to present, whether to an audience of 5 or 500, it would be prudent to pay just as much attention to your physical appearance as you do to the contents of your presentation. If you want to call it a true success. Below are some of areas to consider to help maximise the impact of your presentation by ensuring you are presenting you well.

You never get a second chance to make a first impression. A statement, never more true than when you are faced with presenting to a group of people, also a scary one when you consider that research shows that 93% of those impressions are formed based on your appearance, body language and tone. So how you dress and present yourself is an important factor of non-verbal communication and should be part of any effective presentation skills program for creating positive rapport with an audience and sending out the right signals.

What does your image say about what you are presenting? Consider carefully the topic of what you are presenting and how your image reflects this? It’s a useful exercise to spend some time thinking about your audience and the topic, in order to visualise the type of attire most appropriate. For example:

• Creative/artistic/imaginary could mean more dramatic, striking, expressive wear
• Social/amicable/open/friendly means you will want to come across accessible and approachable
• Serious/efficient means a polished look to ensure you are taken seriously
• Innovative/pioneering/original would require a modern, current, ‘fashionable’ look

If you are not sure what type of dress is appropriate, ask someone who does: your boss, your colleagues and peers or research it. Rather do that and get it right.

Look good, feel confident with your style. It is important that what you are wearing is comfortable. It doesn’t matter whether you are presenting to a small group or in a large auditorium, for that time you are centre stage. Anything uncomfortable, too tight or emphasising your less positive areas will immediately be noticed – taking away attention from what you are presenting.

• Clothes should flatter and be in line with body proportions and scale, fit well and allow a sense of personal style appropriate for the topic, audience, event and venue.
• For professional business settings always play safe and wear a jacket.
• Consider or get expert advice on any figure challenges: male or female, most of these can be managed by directing the eye upwards and not drawing unnecessary attention. For example by buttoning up a good fitting jacket; proper length of trousers, skirts and jackets and avoiding eye-catching accessories or clothing detail.
• Bear in mind the use of a clipped on microphone. Clothing will need to account for this and so wear something with a lapel.
• Ensure you are not wearing anything that will cause distraction.
• Avoid flashy accessories as this will also be distracting.

Importance of colour. Colour is a powerful communicator, evoking a more or less universal set of emotions and reaction so consideration should be given to what colours you should wear. Consider even the surroundings of where you will be presenting so that you are not lost on stage if it turns out the background is the same shade as your outfit!

The colours you choose (as with the style) will be dependent on the environment, audience and that earlier description of the topic, business or company. This will determine whether a more traditional business style is appropriate or something more relaxed or more dramatic.

Ensure the colours that you wear compliment your natural hair and eye colour and skin tone. You will look more refreshed, radiant and natural. Ideally ladies should wear make-up (yes, even a bit of foundation and eyeliner for men can be appropriate) but care should be taken on its application and quality and ensure that it is not over powering.

Have a top-down checklist! Grooming and finishing touches are essential as these will be obvious when in front of an audience. Make sure you try your whole outfit on before hand and check your appearance from head to toe.

Does you hair look well kept? Does it need a cut? Are there any issues that should be addressed? Is it in an appropriate style for a presentation. For example will you fiddle with it if it's worn down? (Personally I was notorious for this!)

Eye contact is important but can be lost if you wear glasses with reflective lenses as lights bounce off these. Go for non-reflective lenses if possible.

What does your profile look like – remember you may be seen from different angles. Keep your pockets clear and make sure you do not have any distracting, hanging or creating unnecessary attention on your clothing.

Check your tights have no ladders and always keep a few spare pairs. Polish your shoes and ensure heels are clean.

Be prepared for the day. Know your environment – Research your venue and ensure you are familiar with its layout. Arrive early – it will help to calm nerves and allow you to adjust to your surroundings. If you are required to travel a long distance then you may want to consider not travelling in your ‘presentation outfit’ or at least ensure you can hang up your jacket or have your clothes pressed.

If you have a long day ahead of you, consider carrying a spare outfit or a spare shirt or blouse.

And finally…are you smiling? One of the greatest communicators. A smile can make all the difference to your mood and the mood and atmosphere of your presentation. It’s true when they say a smile is contagious. No matter what the reason or background as to why you found yourself standing in front of an audience, you might as well make the most of this experience. In the words of William Shakespeare all the worlds a stage so enjoy it!

At the end of the day, your presentation may be brilliant, technically sound and visually pleasing, but looking and sounding the part is key to gaining that immediate and lasting credibility. Your personal presence and impact can have a very positive or negative affect on the way others perceive you. It differentiates you and allows you to stand you out from the crowd.

Do you have an important presentation coming up? How are you shaping up when it comes to presenting you? For more information on help with your personal presentation and impact, visit www.imaginestyle.com.

Autumn/Winter 2008 style for the ladies...

Goodbye Summer (and good riddance if you ask me since it wasn't much of one but hey...I'm not bitter) and hello Autumn/Winter. For many of us the season changes can be confusing, trying to understand what’s new in fashion, what to invest in for your wardrobe, what suits you, your body shape and your own personal style and what you can afford. In other words, how much of the new seasons ‘must haves’ do you embrace, remembering that you don't have to be a fashion victim to be stylish (...or rob a bank for that matter).

It seems that the impending doom of the economic climate has hit the fashion and style scene and created an air of seriousness for the Autumn/Winter 2008 season with strong emphasis on investment dressing. Music to our ears since this is the basis of what we preach! Items now are intended to be timeless, good quality that can be dressed up or down for the occasion, separates will be key and so a great time to choose clothing wisely.

So let's take a whistle top tour of what the key looks are for Autumn/Winter 2008:

• The Seasons Colours
  The Autumn season usually brings with it a range of warmer, somber shades but this year, it's all change with hues of a much brighter, richer, vibrant quality with the usual shades being given a lift with undertones of purple, blues & greens. If you know your Pantone colours then watch out for Blue Iris - Pantone's Colour of the Year for 2008 and Royal Lilac. It's inevitable this season what black dominates but also watch out for vibrant reds, beautiful teal blue, purples and earlier in the season, grey.
  
• Coats have strong structured lines and shapes
  Undefined waistlines, A-lined swing style - 60s inspired. Still clinching in the waist with defined waistlines and belted or why not accessorise with your favourite belt.
  1. Yellow Knickie Jacket - French Connection £160
  2. Red Textured Coat - Debenhams Collection £40
  3. Charocal Dip Dyed Occasion Coat - Principles £150
  4. Oval Buckle Belt - French Connection £25.00
  
• Shoes to make a statement
  The sculptured look continues with footwear with spiky platform heels. Check these out from Top Shop:
  1. Senorita Short T Bar - £60.
  2. Showtime Harlequin - £65
  3. Rizzo Tie Back Sandal - £60
  Maybe a bit high for some of us with the heels a little too killer! Look for anything with contrasting heels, straps, buckles and ties and you won't go wrong. Contact Min to find out more about online retailers and high street stores.
  
• Animal prints, fur & lace
  It's the season for fur again. Stick to faux furs as there is a plenty of choice in the high street from shawl collars to trimming on clothing. Look our for animal prints: leopard, tiger and zebra...the lot, particularly on footwear and accessories. Beautiful lace will be key for this season and you'll see it feature in the boho and gothic look.
  1. Zebra Bow Ballerina - Oasis £40
  2. Origami Lace Top - Warehouse £45
  3. Animal Print Shift Dress - Oasis £60
  
• Jackets & Gilets & the Military influence
  Leather and/or fur trimmed biker styles and look out for the military pea coat influence in jackets.
  1. Burgundy Mongolian Gilet - Top Shop £85
  2. Arnas Coat - French Connection £140
  3. Black Quilted Biker Jacket - Dorothy Perkins £35
  
  
• 
  
• Boho Chic
  The boho inspired look is set to be big again for Autumn so look out for all things with a folklore feel about it – think peasant blouses, from floral prints, frilly edges and print chiffons to paisley designs and the fur gilet. This can be a fun fashion to embrace this season where all body shapes and sizes finding something out there. The item you will see the most is the gilet and is the quickest way to adopt the loop. Use it to create a layered look and teaming up with a peasant blouse, dropped waists with ornate belts or cinched in at the waist with jeans tucked in or over dresses or skirts.
  1. Ethnic Shirred Top - New Look £16
  2. Faux Fur Shrug - New Look £35
  3. Paisley Cami - New Look £16
  
• Dramatic Gothic
  Lace, leather, satin sheers are all used to maximum effect to create the Gothic look and of course...black. The range of looks here vary from the very dramatic metal studs, tassels and neck chains piled high, the more the better, to the sophisticated with bustier dresses, high filly necklines and tailored jackets.
  1. Black Cotton Lace Bow Dress - Warehouse £85
  2. Stud and Tassel Bag - New Look £30
  3. Black Chiffon Ruffle Skirt - Red Herring £20
  4. Ink Velvet Jacket - Principles £65
  5. Lace & Ruffle Dress - New Look £30
  
• Heritage & urban sophistication
  Out of all the seasons looks, this is my favourite and can again be very easy to introduce into your wardrobe either by one or two staple items or through carefully selected accessories. Like the others, it is a look that can be dressed up or down. Look for country plaids & wools, traditional tartans and checks in this seasons colours. Tweed is big so look out for suits and jackets. This is the era of sophisticated tailoring. A good investment buy is a crisp white shirt (your best white though), which can be teamed with a pair of tailored trousers or this seasons tulip shaped skirts.
  1. Scarlet Cegrade Court Shoe – Faith £65
  2. Hand painted Check Tulip Dress – Warehouse £65
  3. Teal Rose Print Dress – Principles £75
  4. Punk Tote – French Connection £55
  5. Red & Black Checked Jacket – Principles £85
  6. Scarlet Bzoey handbag – Faith £25
  7. Checked Pussy Bow Shirt Dress – Oasis £42
  8. Neutral Metallic Check Shirt – Principles £45
  9. Pleated High Waist Skirt – New Look 25
  
• Go Big on Accessories
  Even though you'll find necklines going higher, that does not mean they are ignored. Lots of layered chains are in this season, wear around the neck and wrist - as many as you dare and can stand! Accessories are big in size this season. We've already mentioned some of the trends in materials and textures and all these extend to accessories from lace to fur to fringing.
  
• Anything that shines
  As well as the usual glitz and glitter and sequins that the Autumn/Winter season brings, practically anything shiny goes - that includes patent leather on everything - shoes, bags, coats, belts...you get the picture.

Our final note is a reminder that it with all the new season trends, it is important to be aware of your own personal style, your body shape and proportions and the fact that you don't need to go to the extreme to create the desired look. Remember also to look in your current wardrobe - what's in there that can be adapted. And if it's all too much and you would like to really understand what is out there and how to put it all together, why not book a personal shopping session with Min, either just you or make it a fun day out with friends.

Happy Shopping Ladies!

Successful Shopping in the Sales

Is it true that everyone likes a bargain? I suppose the answer is undoubtedly yes but I am not convinced we like trawling through the sales rack, particularly when you couldn’t get to the shops until late in the day only to find half the stock mixed up and on the floor. Or do you come home with lot's of bargains that end up lost in the wardrobe, never to see the light of day again?

Have no fear, here are some of my Top Tips on how to keep sane in the silly sales season and ensure you only make sensible investments.

Typically the bigger sales occur mid-end Summer and after Christmas but these days we are never too far away from sales signs so it is worth knowing how to be an effective and successful shopper to ensure you don’t waste money or your valuable time.

1. Shop in the morning. I'm not recommending camping out or anything but you will have a far more pleasant experience when you can see the stock without getting down on your hands and knees. You also benefit from it (usually) being quieter. Note: This advice also applies if you are a fan of TKMaxx and Primark - sale or no sale time.
2. Invest in staple items and avoid the fashion. The sales are the time that stores clear stock in order to make space for the new season so be careful that you don't end up purchasing a lot of high fashion items that are very obviously going out of fashion. This can be a matter of opinion and will be governed by your attitudes to clothing and your own personal style. Nevertheless, this can be a great time to invest in the more costly items that you require in your wardrobe and even from the more costly brands, if the price is right. So look out for suits, jackets, coats, trousers, T-shirts and knitwear.
3. Invest in your accessories...especially shoes! As you know my favourite subject is shoes and the sales can be a great time to bag a bargain and usually a store will bring out unsold stock or stock of mixed seasons so you really can have your pick. I always like the fact that it's all arranged by shoe size thus allowing you to scan and pick as many as you want. Look out for the bargains out of season, e.g. boots in Summer, you won't regret a good investment when Autumn and Winter kick in. Jewellery, bags, scarves can all be ideal items to hunt around for in the sales, especially if you've had your eye on certain items for a while.
4. Take a break. Have a well deserved cup of tea and ensure you are fuelled up. It's thirsty work this sale shopping. Perhaps avoid too many champagnes as this could impair the shopping budget - save that treat for when you're done!
5. Know your wardrobe and stay in control. It takes time but understanding the clothes, lines and colours that best flatter your body shape, lifestyle and personal style form the foundation of how to build your wardrobe. Armed with this knowledge enables you to be aware of what you actually need in your wardrobe and so will better prepare you for what colours, shapes and styles are in the sales. Be controlled in that even though something is a bargain - if it's still going to sit in your wardrobe - it's still a waste of money.
6. Don't be afraid of online sales shopping. We can't escape the Internet shopping sales and sites have much improved with accurate sizing guides, clearer visuals and more convenient returns procedures. There are so may out there that it probably warrants a blog of its own but if you subscribe to a few favourites you will certainly receive notifications of sales.
7. Understand the T&C's. I bought a pair of sandals in the Dune sale and was momentarily shocked that there was no return policy on sale items. With most shops there is usually some kind of policy although it can be a lot stricter for sale goods over a reduced period than non-sale items. If you are not sure, ask what the return and refund policies are!
8. Still try it on! Another reason for going earlier and preferably not on the weekend. Some stores allow up to 6 (or more) items in the changing rooms and so do still invest the time to try it all on. You can make better decisions about whether to buy this way, bargain or not and will keep you in the habit of saying yes or, just as important, no for the right reasons.

So good luck, guys and girls alike!

Want to know more about how to sort your wardrobe and know what you need, then check out the benefits of a Wardrobe Clinic and start taking control! How about getting up a few friends together and enjoy a Personal Shopping experience to save you money and time.

What colour should I wear & why?

You've never had a Colour Analysis? Did you know you are missing out on one of the best style secrets of how you can immediately make a difference with the way you look and inevitably the way you feel...and save money! Everyone really can wear every colour, but what about the appropriateness of the colours you choose to wear.

There is more than enough science out there that tells us about the energy of colour and the fact that it has a very definite physical effect on us, effecting our behaviour and mood either positively or negatively. And if you think that these somewhat unconscious responses to colour are pretty much universal, it goes without saying the importance colour plays in our lives.

We often take it for granted just how much we make choices based on colour so have a think now about the colours of different interior environments whether where your work, your studio or your home or favourite restaurant. Think about the colours that people wear as these will be sending out impressions and signals that we can't help but pick up on. Remembering the fact that everyone (and I mean everyone) can wear every colour, it can be equally important, in certain situations, to be aware of how people can react to the colours you choose to wear.

So what's all this colour psychology about? Below is a summary of the basic colours and their effects:

Mental stimulation with intellectual BLUE... Positives: Trustworthy, Clear communication, Coolness, Soothing, Intelligent, Authoritative Negatives: Cold, Lack of emotion, Aloof, Uncreative, Unfriendly

Good for: Interview situations, creating authority
Not so good for: When you want to stand out and impress

Get a workout with physical RED... Positives: Passionate, Strong, Energetic, Confident, Extrovert, Dramatic, Excitement Negatives: Aggressive, Danger, Defiance, Dominating, Overpowering

Good for: When you want to stand out and be noticed! Use to create a stimulating feeling of power.
Not so good for: Interview situations, too over powering in a traditional business environment.

Totally balanced in GREEN... Positives: Harmony, Refreshing, Balanced, Restful, Nurturing, Helpful Negatives: Boredom, Predictable, Bland, Envious

Good for: When you need a boost of positiveness or calmness as this is a reassuring colour.
Not so good for: When you want to stimulate some excitement and motivation as this is too calming.

Feel it all with emotional YELLOW Positives: Youthful, Optimistic, Happy, Creative, Friendly, Confident, Fun Negatives: Fragile, Impulsive, Cowardly, Irrational, Anxious, Depressive

Good for: Strongest in colour psychology - use to lift your spirits or working with the little humans.
Not so good for: In business - too much or the wrong tone can be detrimental to your mood.

Sophisticated & safe in BLACK Positives: Elegant, Sophisticated, Mysterious, Dramatic, Efficient, Clarity Negatives: Menacing, Coldness, Depressing, Boring, Mournful, Indecisive, Serious

Good for: Blending in whether the dress at a cocktail party or business suit - you will not stand out!
Not so good for: Creates protective barriers so avoid when you want to be seen as accessible to people.

Pure & simple in WHITE Positives: Clarity, Purity, Cleanliness,Simplicity, Innocent, Fresh, Efficient Negatives: Sterile, Cold, Over-powering, Unapproachable, Elitism

Good for: Projecting authority when combined with the right combination of colours.
Not so good for: Certain skin tones need the right tone. Generally avoid when playing outside with the kids!

Spiritually stimulating in PURPLE Positives: Royalty, Sensitive, Spiritual, Authentic, Truthful, Luxurious Negatives: Introverted, Decadent, Immature, Impractical

Good for: Great for stimulating deep thought and concentration - showing off a creative side.
Not so good for: Projecting order and stability - too much can seem chaotic.

Getting back to nature in BROWN Positives: Serious, Earthy, Natural, Approachable, Reliable, Supportive Negatives: Safe, Boring, Conservative, Lack of sophistication, Humourless

Good for: When you want to be open to communication, be supportive and non-threatening.
Not so good for: Making a Wow impression!!

Surviving in PINK Positives: Feminine, Nurturing, Surviving, Love, Sexual, Tranquil, Approachable, Gentle Negatives: Weak, Submissive, Pathetic, Not serious

Good for: Softening a heavy look with the right tone for the men. Being feminine for the ladies.
Not so good for: Too much of a tone can be draining and not appropriate if its drama you are after.

I'm just neutral in GREY Positives: Emotionally neutral, Modest, Reliable, Safe Negatives: Bland, Boring, Conservative, Lack of energy, Lack of confidence

Good for: Safe suit colour in the right tone. Can be sophisticated worn with appropriate accessories.
Not so good for: Creative, fun and lively environments - it can have a definite dampening effect.

Absorb the energy in ORANGE Positives: Warmth, Security, Fun, Passion, Youthful, Sensual, Energetic, Hospitable Negatives: Frivolous, Immature, Undisciplined, Superficial

Good for: Definitely the fun colour - wear for energising you and those around you!
Not so good for: Unless a very creative environment - not good for business.

Think about how you people react towards you, even in the sub-conscious in the different situations you find yourself and make those colour choices with style and suitability.

Want to know more about how to choose your best colours, then check out the benefits of a personalised Colour Analysis and start to celebrate a more colourful you!